Devar Books, a Russian based AR book publisher, currently has a partnership with Hasbro and released several AR coloring books. The company is specialized in creating AR coloring books and as of short started with licensing deals.
The original announcement has been released several months ago, but has been very quiet, with only a handful of views on YouTube (hence our late post on these). Four books are already available on the Russian website of Devar for just under $5 each. So far we have not heard of any store releases, but if anyone spotted them in the wild feel free to let us know!
Thanks to Ayu for the heads-up!