My Little Pony Sets Now Come With Seal of Authenticity

Even though the fakies we usually see are quite obvious bootleg figures, Hasbro has decided that, as of the MLP The Movie line, official My Little Pony figures receive a seal of authenticity. Shifting light on the silver seal, which is placed on the back of the packaging, will reveal both the My Little Pony logo and a pony silhouette.
While the MLP The Movie line is the first series to feature this seal, it's expected that it'll pop-up on more sets and series throughout the year. The reason behind this move is unknown, but possibly Hasbro is expecting a lot of bootleg figures to be released towards the My Little Pony movie.
Thanks to Felipe for the info!