If you browse through the list of ponies that have been included as freebie figures in the European magazines, there's one returning character that we're still missing: Sweetie Belle. Well, until now, because Egmont has finally released her as a magazine figure with this month's magazine. Do note that it took 5 years before the complete CMC was released, as Scootaloo originates from 2014!
Her design looks spot-on, with the added cutie mark, flowing tail and she even gets a glittery mane to make this release a extra special.
During this month she will start to appear in magazines in Europe (where magazine figures are released), but we don't have exact releases dates on new issues per country.
Thanks to Kira for the photos and Tomo for the heads-up!

For the past few days our inbox has been flooded with this news: Basic Fun has listed the third series of Stack'ems on their website!
This set contains all new characters with some of them making their first merch appearance. Almost the whole "Young Six" is included: Sandbar, Silverstream, Yona, Gallus and Smolder and at last Cozy Glow. So no Ocellus sadly. (or perhaps she's in disguise... *looks at Cozy Glow*) By looking at the image it's very likely that Silverstream is gonna be the chase figure as she's filled with glitter.

Last week we posted about the first Series 4 Cutie Mark Crew blind packs from Amazon in the UK, and now we can confirm that they're available at Target too! We've seen some report of stores that do not yet have it in stock, so keep an eye out the coming days at your local Target store. The photos seen in this post are from a store in Utah.
As an added bonus we can now take a look at some of the new collector cards, with adorable faces! Check them out below.
Thanks to Jenna for the photos and info.

This week we were tagged on our Instagram page with a very interesting find: a Cutie Mark Crew Lily Valley figure from a series 4 blind packs! We didn't hear about these being found anywhere else yet, and it appears that this one came from Amazon. While we can't confirm it yet, it's possible that this blind pack originates from the listing that combined the title & description from series 4 with the photos of series 3.
The collection of series 4 blind packs includes both translucent and regular figures of ponies, seaponies and Equestria Girls in the confetti-filled packaging that was introduced in series 3. Included are:

• Equestria Girls Fluttershy, Twilight Sparkle, Seapony Silverstream, Rainbow Dash
• Sandbar, Pinkie Pie, Sea Swirl, Lily Valley
• Equestria Girls Rainbow Dash, Seapony Rainbow Dash, Applejack, Equestria Girls Pinkie Pie
• Lyra, Equestria Girls Twilight Sparkle, Depry/Muffins, Seapony Twilight Sparkle
• Fluttershy, Seapony Applejack, Rarity, Spike
• Equestria Girls Rarity, Seapony Fluttershy, Lotus Blossom, Seapony Pinkie Pie

Thanks to equestria_toys_movies for the photos!
UPDATE: The series 4 blind pack was bought from this listing on Amazon.co.uk, which also features series 3 photos.

A big surprise this week from Hasbro with the release of a new wave of blind bags! Last year we thought it was game over for the classic blind bag waves with the continuous release of Cutie Mark Crew figures, but this turns out the be just a pause.
This week an images was shared on Instagram showing two well-known blind bag ponies with new cards attached. As far as we can tell the ponies in this wave are all re-releases from earlier transparent lines, like Wave 14, 16 and 17, with one exception: Rainbow Smile. A trademarked name we couldn't find a reference to anywhere else, and judging by the name, color and pose it could be a new name for Rainbowshine.
All figures come with a fully transparent body, no painted mane/tail and no added glitter. Though, there seems to be some color variations from the earlier releases, and we spot usage of the new eye designs from later waves.
The figures were found in Mexico, and we didn't see them at the NY Toy Fair this year or last year. This raises the question whether the new wave (technically #25 if we exclude Best Gift Ever) is a worldwide release, or of this wave will only see specific countries. Still, if that latter is the case, they could still end up in discount stores like the budget EqG dolls.

Now that all the New York Toy Fair news is out, we're back to the regular articles, including the store finds. This time we're writing about releases from the past 4 weeks, so it's possible that some of the items found aren't that new, but we'd like to share them any way!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

During the Toy Fair this year it was revealed that another "Best Friends" Set from Equestria Girls Fashion Squad line was on the way. But it's now already listed on Amazon as well including stock images. However it's not available yet for order and the official description is missing at the moment.

It's February, and that means New York Toy Fair time! Although, this year is quite different from earlier installments (2018, 2017, 2016, 2015 & 2014) as it's accompanied by the official statement from Hasbro that the upcoming 9th season of Friendship is Magic will be the final one for the generation. Everything points towards an upcoming 5th generation afterwards, but you'll find no hint of that on the fair this year. Instead it's a line-up that pretty much covers everything that has been announced in the past few weeks, including the recent waves of Cutie Mark Crew and brushables that were released in late 2018.
Though, we do see some new sets on display at the fair this year, with the 2019 series called "Rainbow Road Trip" which ties in with an upcoming special. And there's some amazing news from other companies too, including Kidrobot, who are releasing their first My Little Pony figures this year!

Later this weekend we'll share our annual NY Toy Fair wrap up, but we didn't want to hold back on this sneak peak that Hasbro shared themselves! It's not an overview of everything that's on display, but keen eyes will spot some new items in the video.
It was originally posted on their Twitter, but below we have some screenshots of new stuff (though, not the best quality).

This weekend will be a very busy day for us as it's Toy Fair time! But just before the opening a website called comicbook.com has revealed some upcoming figures!