The series of magazine figures by Egmont keeps on going, and the April issue of 2020 will contain a new Fluttershy figure with Angel in a basket! Well, sort of Angel, as there is a 50/50 chance you're getting a pink rabbit instead of white. On the cover art of the packaging she's clearly holding Angel, so we'll be calling her that :)
The figure has already been spotted with Russian magazines, but expect this Easter-themed set of figures to be bundled with more releases around Europe in the next week or two.
If you're interested in what all the other magazine figures look like, then you might be interested in the Egmont section of our Other Figures Database!

Aside from retail stores, we've seen several series of plush to release exclusively as arcade hall prizes. In 2020 we'll see at least two new My Little Pony plush lines as arcade-prize manufacturer Toy Factory announced their new line-up.

The 2020 New York Toy Fair is behind us so it's time for our yearly wrap-up. And this year has been quite disappointing for those who were expecting to see tons of new merchandise. Granted we'll probably see a lot more merchandise during the next Toy Fair in 2021 since the G5 Movie will be released the same year. For this year the focus lays on the new Pony Life Series which will debut this spring/summer.

Hasbro

Hasbro didn't reveal many new items this year. Most of the items shown were Reveal the Magic Toys that are actually already available. Several new items have been spotted though, including the officially announced "Kiss my Unicorn" Princess Celestia and the Unicorn Sparkle Collection which comes with DJ Pon-3, Rarity, Starlight Glimmer, Trixie and Twilight Sparkle. Alongside those two we also got a glimpse at the Potion Princess Cadance, the Potion Dress-up Rarity and new Fashion Squad singles of Fluttershy, Rainbow Dash and Twilight Sparkle.
There was also an absence of Cutie Mark Crew, which leaves the question what future this line will see in 2020.
And lastly we can't ignore the absolutely adorable Fluttershy juice box cushion that was on display next to the Kiss my Unicorn figure. No idea what their plans are with this, but I sure hope this will be taken in production!
(Photos by My Froggy Stuff, Hasbro & Toy Caboodle)

Basic Fun

Retro Ponies
Basic Fun did show their upcoming sets of the second series of the Earth Ponies, Unicorns and Pegasi Ponies alongside the first set of Earth Ponies. The ponies that will be released as part of the Earth Pony II set are Cherries Jubilee, Lickety-Split, Posey and Tootsie. The Unicorn and Pegasi Ponies are Gusty, Sparkler, Suprise and Heart Throb.

Mega Mashems
Brand new are these Mega Mash'ems, which are larger versions of the well known Mash'ems/Fash'ems that we've known My Little Pony versions of since 2013. This new line will start with 4 figures: Pinkie Pie, Rainbow Dash, Twilight Sparkle and Fluttershy in blind capsules.
Meijer has listed the Mega Mash'ems last week, including a high quality render of the packaging, but it seems to be down again.
(Photos by Juegos Juguetes y coleccionables)

Just Play

More licensed product news come from Just Play, who will start to release My Little Pony plush this year, as well as another release of the large Pinkie Pie styling head, possibly with new packaging and accessories.
(Photos by Toy Caboodle)

WizKids

The role-play oriented figure designer WizKids recently released their unpainted miniatures, which are now in display in both packaged form and some painted samples. If you're interested in painting your own, they are available on Amazon.
(Photos by Bizzarro Toys)

YuMe

A new name here is YuMe, who showed their first line of My Little Pony licensed products. And they start off with a pretty large line-up, including plush in various sizes, a "Magic Advent Calendar" and most excitingly: a line of collectible stampers called Pony Pals. These small stampers with pony-figures come in their own dome, with their matching pet and interchangeable flooring to customize the domes. On the display we learn that the first series will include the mane 6 and 2 others who were (purposely) left out of frame. Perhaps Trixie and Potion Nova?
While the name YuMe probably sounds unfamiliar for you, people within the EMEA (Europe, Middle-Eastern, Africa) region will get to know them very well over the next year, as they become the primary partner for plush for these markets. This is especially welcome, as the amount of plush licenses dropped significantly in the past few years.
(Photos by Scott Rubin, thanks to Ayu for the heads-up)

Kotobukiya

The bishoujo statues by Kotobukiya were also on display, but the most recent reveal of the colored Applejack statue was absent. However, the teaser poster for Sunset Shimmer was there and we get the confirmation that the Rainbow Dash statue will have a slightly increased MSRP compared to the other girls, which is also reflected on their US website now.
(Photo by Scott Rubin)

That was all for the 2020 New York Toy Fair! If you missed anything in this post, or have photos of your own, feel free to contact us.

Hasbro has posted several videos of their MLP Booth at this years New York Toy Fair. It's not as much as previous installments but still we see a few new items. More detailed images etc will follow in our annual Toy Fair wrap-up.

Hasbro has just released their brand toolkits for 2020 including the one for My Little Pony. Not much new items are actually shown but we do get a look at two new items. The Kiss my Unicorn Princess Celestia and the Unicorn Sparkle collection set featuring Dj Pon-3, Rarity, Starlight Glimmer, Trixie and Twilight Sparkle. What's interesting is how both of these don't feature brushable hair anymore but more show-accurate molded manes. Have all the official info below.

During this years Hasbro Investor presentation Hasbro has revealed the upcoming: "Magical Unicorn" Princess Celestia. It's most likely that this Celestia will be the "big electronic" pony release for this year. According to the presentation you can blow kisses and talk to Celestia, and in return she will talk and her horn will also light up. The name is also used in a listing on a wholesaler website. It's quite strange seeing as Princess Celestia as actually an Alicorn.

More info will probably be revealed later this weekend during the New York Toy Fair, so stay tuned for the latest news!

It's been a while since our latest store finds post! Big reason behind this is the lower amount of merch in stores than ever (at least, based on what we see), but we managed to save up enough recent stuff that it's worthy of a new post.
We've got more Reveal the Magic figures, lots of stuff at Dollar Tree, redesigned Radz figures and more!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

Several days ago pre-orders for the Kotobukiya Bishoujo Rainbow Dash Statue started but we have some more Kotobikuya news for you! On their twitter page they've revealed the colored version for the Applejack Statue which looks really good, but they have also announced a new character to join the line-up: Sunset Shimmer. This is quite interesting as her announcement came quite as a surprise, of course you can't have Equestria Girls/Anthro MLP Character without including Sunset Shimmer in my opnion. This also makes me wonder if they will eventually release other characters as well overtime such as the Princesses, Starlight etc.

More info regarding Sunset Shimmer is coming soon. A painted Rainbow Dash and Applejack will be shown during this years Wonder Festival on the 9th of February.

Plans can change over the time, and we've seen plenty of collectibles and ideas that never made the final cut. On the other end of the spectrum we have Kotobukiya who, after the initial announcement 2 years ago, is still following their steady pace of designing and releasing bishoujo statues based on the Mane 6.
Today they shared tons of photos of the finalized Rainbow Dash statue design, and it's stunning! She's still true to the initial mane 6 concept art and features a tad darker skin color than the other girls and has a very playful and dynamic pose. As with the others there is plenty of detailed designing that got into the statue, and even the pattern on the bottom of the shoes has been thought of. Especially impressive is the hair style and "floating" jacket that Rainbow Dash combines with a white tank top and hot pants.
The pony Rainbow Dash next to the statue is also striking a pose and is ready to fly at any moment. With 3D eye lashes and styled hair the pony got the same level of treatment as her human counterpart. Both are placed on a circular base with a light blue and white cutie mark pattern.
More images of her can be found below.