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Hasbro Announces My Little Pony Retro Rainbow Mane 6
After the My Little Pony 35th Anniversary celebration from last year, Hasbro goes back in time again and announces a brand new set of retro ponies based on the modern mane 6!
The main cast from Friendship is Magic is shaped after ponies from older generation, though with a little twist. Fluttershy, Twilight Sparkle and Rainbow Dash are molded after the classic G1 Firefly pose and Pinkie Pie, Rarity and Applejack are a mixture of G1 and G3 styles. Color-wise the ponies have not changed, but the cutie marks did: they increased in number and size, looking more like the G1 symbols than their current cutie marks.
All ponies come in a single box that is covered with retro-vibes, and even the logo from the first generation! We also received some crazy hi-res images of this set, of which we shared a little compilation below to show you the quality of detail of the figures and packaging.

The My Little Pony Retro Rainbow Mane 6 collection will be an Amazon exclusive and release on the first of September. Pre-orders are available for $24.99.

Together with this new set comes the premiere of My Little Pony: The Retro Show, a free weekly show where Hasbro looks back on the history of My Little Pony from the 80's and 90's.

And if you still have more thirst for retro My Little Pony, why not take a look at our own book My Little Pony Collectibles, where we take a look at the rich history of MLP throughout the generations!

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Finally Official: Stranger Things x My Little Pony Applejack
Today is the start of the new Stranger Things season, and for this season Netflix has partnered up with Hasbro and Basic Fun to release this very special Stranger Things-themed Applejack. She is not looking like her regular self and comes with a white and blue color scheme, which includes her mane, tail and symbol/cutie mark. The latter of which is intentionally printed upside-down.
She comes in a monochrome box and is always packed wrong side up. On the back we see the usual style of the 35th Anniversary ponies, though it only showing Applejack. Within the box you not only get the pony, but a bow and hairbrush are included too. Everything in matching blue.
This special Applejack is currently only available in-store at Target, where you can pick her up for $9.99. Note that a handful of ponies are also available from 3rd part sellers on Amazon, though with a higher price tag.

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My Little Pony Majesty Basic Fun SDCC 2019 Exclusive
San Diego Comic Con is less than two weeks away and a lot of companies keep revealing their exclusives. Hasbro already revealed their exclusive about two weeks ago, and now, Basic Fun will also release their own exclusive: Majesty. Majesty was released in the second year of the first generation of My Little Pony and came with the Dream Castle Playset.
However as you might have noticed this version looks a whole lot different as both the pony itself and the box are completely covered with her symbol.

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Rainbow Road Trip Collection Blind Bag Set Found Online
Over on the Chinese online marketplace Taobao, and associated sites, a new "blind bag" collection set has been spotted: the Rainbow Road Trip Collection. This set is, as the name already reveals, part of the Rainbow Road Trip series and features the complete mane 6, the 3 princesses and Gummy!

While the figures are presented in their usual body style, the variants these come in are, almost, all new. The mini figures have a colored translucent body with large glitter flakes and painted manes and tails. Princess Twilight Sparkle comes with a pretty unique rainbow-colored wing finish too.
In addition to the ponies, we also get the first translucent Gummy, which shares his body mold with that of an earlier FiM Collection release.

Seeing as the collection is published on the marketplace including the full packaging we can assume that it won't take long before we're seeing these in stores. Price-wise the listings all translate to about $35, which seems logical for these sets as they're usually offered around the $30 mark at release.

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Hasbro Reveals 2019 SDCC Exclusive Through The Years Twilight Sparkle
A few minutes ago Hasbro has officially shared images and information on this year's San Diego Comic Con exclusive figure, which is a throwback to the 35th Anniversary of My Little Pony! Twilight Sparkle is combined with her former self, Twilight, in this exclusive Through The Years 2-pack.
The G4 Twilight Sparkle combines an existing 3" body with new face and mane design (with bangs!), while the G1-based Twilight has a brand new pearlized design with the looks of the original pony from the 1980's.
Both come in a combined see-through package showing a design of Twilight on one side and Twilight Sparkle on the other side. Each side also shows the My Little Pony design from their respected era. The set will be available for $19.99 and debut at the San Diego Comic Con. Afterwards the figure will be available on the Hasbro Pulse website while stock lasts.

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Store Finds: World's Smallest, Paper Ponies, Stickers & More
It's a been a bit quiet in regards to the store finds (here's why), but we're back with another collection of stuff that was found around the globe! We've got plenty of magazines, Equestria Girls, and stuff on paper too, with paper crafts and a Father's Day card.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

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My Little Pony Unpainted Miniatures by WizKids Coming Soon
Branded under their Deep Cuts line WizKids has announced an upcoming line of unpainted miniature figures. The announcement comes a few months after the initial press release from WizKids about their partnership with Hasbro for My Little Pony, G.I. Joe and Transformers.

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MLP My Baby Pinkie Pie & Twilight Sparkle Revealed
Earlier this week we added the My Baby Twilight Sparkle to our database, but as we only had a single packaging photo we did want to wait a little longer for the full reveal was there. And that moment is now as Detmir released images of both the Pinkie Pie and Twilight Sparkle figures in and out of their packaging.

If we jump back a few months in time, back to the NY Toy Fair, you might remember that we saw some big-headed figures during the sneak-peak video by Hasbro, but after the official opening of the stand they were nowhere to be found.

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Why MLP Merch is a Bit Quiet + What's Coming Soon!
It's been a bit quiet here in the past few weeks, and we're fully aware of that. That's why we did want to share the reasons behind this and what our plans are for the coming months.
So, to first address the elephant in the room: we're still very much alive and working on MLP Merch!

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C&A Shows New My Little Pony Line - Advertises With Unlicensed Plush
Across Europe clothing store C&A announced a new line of My Little Pony clothing for young adults through their latest newsletter. Within the collection, which might be placed under their Clockhouse sub-brand, there are various colors of short-sleeved shirts with a variation of Mane 6 ponies and designs. It is possible that more apparel will be included, but the newsletter did not show anything else besides these shirts.

The online stores of C&A across Europe (for example the German one) are pretty much in-sync when it comes to their offerings, and none of them currently have anything My Little Pony related on offer, outside of children's sizes. A bit more patience will be required before we can see all designs in detail, but we'll keep you posted!

One juicy detail is the fact that the promotional photos used in the email newsletter show various unlicensed plush from FrontWinner/Olyfactory. These were never officially sold in stores, so it's unclear where the marketing department/studio got these from (certainly not from Hasbro!).

Thanks to Ayu for the heads-up!