Hasbro Will Not Attend the UK Toy Fair 2016

Hasbro has announced that they will not attend the 2016 UK Toy Fair, in favour of other toy fairs worldwide. While Hasbro is usually the biggest attender and sponsor of the UK Toy Fair, other events seem to have gotten in the way of preparing stands and people for the fair, with the following press release:

Hasbro will not be exhibiting at the next London Toy Fair due to the complexity of the global toy show calendar in 2016. As part of a global organisation we have had to make this tough choice to ensure we utilise our people and resources as efficiently as possible. We nevertheless continue to maximise support for Hasbro’s sales in the UK and remain committed to the toy industry. This is wholeheartedly demonstrated by our attendance at many of the other UK shows and events, our extensive showroom at our Stockley Park offices and our passionate involvement in the Industry’s charitable ventures. We would like to wish London Toy Fair 2016 every success.

As you can read in the statement there is no need for speculation about Hasbro's UK market plans, as these will continue to grow. We do still expect to see Hasbro in huge numbers at the NY Toy Fair, but find it sad to miss Hasbro in the UK, as this usually gives us a sneak peak for the NY fair.

Like every year, we'll be following Hasbro's releases closely on the international toy fairs as they happen, including 2016. So expect to hear from us in 2016 during the Spielewarenmesse, My Little Pony Fair, the NY Toy Fair and any other fair that Hasbro will attend with new announcements.