Twilight Sparkle's Purse Book on Sale

This set has been around for 2 years, but it seems to pop-up in various places again on sale! This book-purse (I think?) has been spotted at Ollie's in the US, but is also available on Amazon.
This activity book contains various objects that incorporate with the book itself, like tickets, glasses, a headband and even a telescope. The book itself also works as a purse (sort of) to carry the included items around.
The retail price of the purse was $24.99, but Amazon charges only $11.40 and Ollie's might also be even below that.
Thanks to Joelle for the photos!
(We spotted that this set was 2 years old after the post was complete, so this is a one time blast-to-the-past!)