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MLPMerch.com NY Toy Fair 2015 Wrap-Up
The NY Toy Fair has ended. Just like last year we managed to see a lot of new wonderful toys that are coming soon. We decided to once again, write a full wrap-up of all we saw during the fair this year. Everything new from Hasbro to other 3th party manufacturers like Funko and Aurora.

Contents:
Brusables - Hasbro POP - Friendship is Magic Collection - Equestria Girls - Playskool Friends - Funko - Tech 4 Kids - FAB Starpoint - Diamond Select Toys - Aurora - My Pillow Pets - What we didn't see


Brushables

As expected this years theme will center around the "Cutie Mark Magic" line which celebrates the power of the Cutie Mark.

First up we have the Canterlot Castle Playset that will be available this fall. It's three levels high and comes with an exclusive Princess Celestia figure that has tinsel in her hair similar to the first wave of the Rainbow Power Singles. It will also come with a Spike figure that's the same as the one that came with the Princess Celebration car. The castle has four rooms: The tea room, the bedroom, the library and the bathroom. There's also a small tiara on top of the castle which you can take off and wear on your head, just like Princess Celestia. There will be over 40 accessories included and 7 different Zapcodes for interaction with the Friendship Celebration App are included as well throughout the playset. It also has an elevator which you can take Princess Celestia to the different levels of the castle.
Canterlot Castle Playset at NY Toy Fair 2015Canterlot Castle Playset at NY Toy Fair 2015Canterlot Castle Playset at NY Toy Fair 2015
Next up we have the new Rarity's Fashion Boutique Playset that comes with a regular Rarity Brushable. It is a 3-in-1 playset which features different backdrops for each room: her boutique, bedroom and spa. Over 20 accessories will be included. You can store everything in the playset itself and take it everywhere you want to go. 3 Zapcodes will be included as well.
Rarity's Boutique Playset at NY Toy Fair 2015
Next up we have the new wave of Playful Pony Singles. The whole mane six will be included + a new character. The ponies show off their Cutie Mark with large ribbons in their hair with their Cutie Mark all over it. They will also come with a small bracelet shaped like their Cutie Mark. Each pony will have one Zapcode.
Applejack, Fluttershy & Rarity Brushables at NY Toy Fair 2015Rarity, Pinkie Pie & Unknown Pony Brushable at NY Toy Fair 2015
Fluttershy, Rainbow Dash and Twilight Sparkle Brushables at NY Toy Fair 2015
Rainbow Dash in the new Playful Pony Singles Packaging
While it's still unknown who the pink unicorn on the right is, a lot of people have suggested she's the Pink (and probably the main antagonist) of the Season 5 opening. Other people have suggested she's actually Aria Blaze or Ribbon Wishes.
Unknown brushable pony at NY Toy Fair 2015
Could she be this unicorn brushable?
Next up we see the second series of the Water Cuties line. While in the previous wave the body of the ponies was translucent, this time only the wings are. This makes the wings also larger then the regular brushables. Ponies included in this wave are: Rainbow Dash, Blossomforth and Lily Blossom.
Rainbow Dash, Blossomforth and Lily Blossom Water Cuties at NY Toy Fair 2015Blossomforth and Lily Blossom Water Cuties at NY Toy Fair 2015
Next up we have four brand new Fashion Style Ponies. You can dress them up and do their hair and their outfits are inspired from the FiM Show. Each will have a zapcode as well. The Coco Pommel and Pinkie Pie Fashion Style ponies were already announced a few months ago, but this is the first time we see images of them. Rarity and Rainbow Dash are also new, but have not had an announcement beforehand.
Coco Pommel Fashion Style Brushable at NY Toy Fair 2015Pinkie Pie Fashion Style Brushable at NY Toy Fair 2015
Rarity Fashion Style Brushable at NY Toy Fair 2015Rainbow Dash Fashion Style Brushable at NY Toy Fair 2015
Next up there was also a Fashion Style Pinkie Pie that comes together with an RC Scooter. She will have a zapcode as well. Initially we got info on a Fluttershy RC Scooter, but we're not sure whether she will be released as well or that the included pony with the RC Scooter was changed recently from Fluttershy to Pinkie Pie. We at least did not see any other RC Scooter on display at the NY Toy Fair.
Pinkie Pie Brushable with RC Scooter at NY Toy Fair 2015
And at last they also showed some stuff we already saw at the Nuremberg Toy Fair like the Glamour Glow Princess Cadance. She was shown together with Rarity, which is already available in various countries.
Glamour Glow Princess Cadance at NY Toy Fair 2015Glamour Glow Rarity at NY Toy Fair 2015
They also showed the Poppin' Pinkie Pie Game. The goal of this game is to let Pinkie Pie jump out of the cake by "decorating" it. If she comes out during your turn, then you win! She will also zome with a Zapcode.
MLP Poppin Pinkie Pie Game

Like we mentioned earlier, there will also be a new app called "Friendship Celebrations App". With this app you can scan the codes that are on the ponies or playsets and this way and then you unlock "a whole new experience" that centers around the celebration of Friendship. The woman at the booth talked about Birthday and Tea Parties as an example. Sounds interesting!

Hasbro POP

And just like last year Hasbro displayed the new POP Ponies as well. There aren't actually that many new ones shown this year. For fall the second series of the Wing Kits will be released. This wave contains Fluttershy and Rainbow Dash each with a metallic body. They will also come with a variety of wings.
Metallic Fluttershy POP Pony at NY Toy Fair 2015Metallic Rainbow Dash POP Pony at NY Toy Fair 2015
For fall we will also get 2 new 5 Inch Ponies: Princess Cadance and Princess Luna. Both will come with 2 tails, 2 manes and wings. Both will be covered in a black layer and with a special tool you can scratch away the black and reveal the color underneath. Like this you can create some amazing designs I believe!
Black Princess Luna POP Pony at NY Toy Fair 2015Black Princess Cadance POP Pony at NY Toy Fair 2015

Ponyville Friendship is Magic Collection

One of the main highlights I believe is the Ponyville Friendship is Magic Collection that will be launched as well. It's not only about collecting now anymore, but also about storytelling. You can bring your favourite stories and moments from the show to life. This series is all about the Sweet Apple Acres and the Apple Family.

Right now these sets will be available this fall:
Single Story Packs
  • Apple Fritter
  • Apple Munchies
  • Apple Strudel
  • Flam
  • Jonagold
  • Peachy Sweet

Small Story Packs
  • Apple Bloom and Babs Seed
  • Apple Flora and Sweet Tooth
  • Applejack (in bed)
  • Big McIntosh (with cart)

Large Story Pack
  • Applejack (Sweet Apple Cider Stand)
  • Flim (Super Speedy Cider Squeeze 6000)

Ultimate Story Pack
  • Granny Smith and Red Gala (Barn)
On top of the display we also saw the possible box and bags for the 13th Wave of Blind Bags. We did however not see much of it but there will be 5 chase characters this wave. Candy Apples, Apple Bottoms, Apple Bumpkin, Lavender Fritter and Mosely Orange. It's unknown when this wave will be released. 
Ponyville Friendship is Magic Collection Sets at NY Toy Fair 2015

Super Speedy Cider Squeezy 6000 and Flim at NY Toy Fair 2015

Sweet Apple Cider Stand and Applejack at NY Toy Fair 2015

Equestria Girls

And just like last year the Equestria Girls showed up as well. This time their exhibit was all in the theme of the brand new movie coming this fall: "Friendship Games" according to the woman at the booth Canterlot High never won the Friendship Games Trophy because their rival school named "Crystal Prep Academy" always won the trophy.
Equestria Girls Friendship Games Dolls at NY Toy Fair 2015
At first we have the Sporty Style Deluxe Dolls which come in two assortment: The Wondercolts and the Shadowbolts. Each team consist of 6 characters each with 3 different sport themes. Every team consist of 2 archers, 2 bikers and 2 rollerskaters. As the name suggest these are deluxe dolls which means they have additional articulation at the knees and elbows. The characters in this line are:

Wondercolts:
  • Applejack - Archer
  • Fluttershy - Archer
  • Sunset Shimmer - Biker
  • Rainbow Dash - Biker
  • Pinkie Pie - Rollerskater
  • Rarity - Rollerskater
Shadowbolts:
  • Twilight Sparkle - Archer
  • Sour Sweet - Archer
  • Sugar Coat - Biker
  • Indigo Zap - Biker
  • Lemon Zest - Rollerskater
  • Sunny Flare - Rollerskater
Note that the biker dolls don't come with their own motorcross bike. The bike itself will be available separately and is highly decorated. According to the woman you can snap off the golden wings on the back and let your dolls wear them. It will also come with a helmet which every Equestria Girls doll can wear.
Equestria Girls Friendship Games Fluttershy Archery Doll at NY Toy Fair 2015Equestria Girls Friendship Games Twilight Sparkle Archery Doll at NY Toy Fair 2015
Equestria Girls Friendship Games Sour Sweet Archery Doll at NY Toy Fair 2015Equestria Girls Friendship Games Applejack Archery Doll at NY Toy Fair 2015
We then move on to the brand new Canterlot High Playset. With this playset you can replay various scenes from the movies or make your own story. It will come together with a DJ Pon-3 doll, which has her own DJ booth which makes sound and lights up! It is the only way to get this exclusive DJ Pon-3 doll. 
Equestria Girls Canterlot High Playset at NY Toy Fair 2015
Equestria Girls Canterlot High Playset at NY Toy Fair 2015
There's also a Locker Expansion set that comes with a Photo Finish Doll.

We also get a new basic line called the School Spirit dolls. These are the 6 characters again from the Sporty Style assortment but this time they all wear clothing in the colors of their representing school. They also come with different hair styles in comparison to the Sporty Style dolls. They also have only articulation at the hips and shoulders.
Equestria Girls: Friendship Games Pinkie Pie School Spirit Doll at NY Toy Fair 2015Equestria Girls: Friendship Games Lemon Zest School Spirit Doll at NY Toy Fair 2015
Equestria Girls: Friendship Games Rarity School Spirit Doll at NY Toy Fair 2015Equestria Girls: Friendship Games Sunny Flare School Spirit Doll at NY Toy Fair 2015
For the first time (in forever *sings*) we see a male Equestria Girls doll! As you all know it's Flash Sentry and he comes together in a 2-pack with Twilight Sparkle. His hair is molded instead of real brushable hair.
Equestria Girls Twilight Sparkle and Flash Sentry Dolls at NY Toy Fair 2015
And at last we have the Crystal Prep Midnight Twilight Sparkle doll who's going to play a big part at the end of the Friendship Games movie. However that's the only thing we've hear as what actually happens, is of course a surprise. ;)
Equestria Girls Crystal Prep Midnight Twilight Sparkle Doll at NY Toy Fair 2015
And just like the brushables, the Equestria Girls will also receive an app this June. The codes for the dolls are visible on their necklaces, which all new releases will wear. You have to scan the code and then you can unlock exclusive clothing, accessories, rewards and more.

My Little Pony Playskool Friends

The My Little Pony Playskool Friends line will be one of the newest additions of Pony Toys released by Hasbro. This line will focus on the smaller fans of My Little Pony as this line is meant for toddlers to play with. At first we have the Ponyville Friends figures which are small ponies that fit easily into the hands of a toddler. There will be a total of nine characters to collect. 7 will be included in the collectors pack, including Cheerilee.
My Little Pony Playskool Friends at NY Toy Fair 2015

Pinkie Pie and Star Song will come exclusively with the Musical Celebration Castle. You can push buttons on the playset to twist the floor around to make a dance room while music plays. You can flip the bed up and down as well which activates some sound effects as well.
My Little Pony Playskool Friends Musical Celebration Castle at NY Toy Fair 2015
Then we also have the Pinkie Pie Party Popper which pops out balls while 6 kinds of music plays. 
There's also the Rainbow Dash Glow Pony Plush which plays a little Lullaby and her belly will light up as well. All of the above will be available this fall.
Pinkie Pie Party Popper

Funko

Funko also attended the NY Toy Fair this year and they showed us some awesome new things as well. The first thing we saw are the Rainbow Dash Funko Hikari Figures. For those who don't know what Hikari stands for, here's a little explanation from the Pop Vinyls Website:

What is Funko Hikari ?
Hikari, meaning ‘light’, is a highly collectible line of clear Sofubi Vinyl Figures.
These will be ultra-limited and piece runs will range from 500pcs-5000pcs depending on the treatment. Each Hikari piece will include a hand numbered card to prove authenticity and rarity.

The variants that have been spotted are:
My Little Pony Funko Hikari Rainbow Dash Figures at NY Toy Fair 2015
Thanks to Aquatic Neon for making this image
That's a total of 8! Of course we were also waiting for the next line of regular Vinyl Figures to appear. It seems like the next ones are going to be Spike, Shining Armor and Princess Cadance. Just like Luna and Celestia, their box will be bigger than the other ones. We have only no idea how Spike will be packaged.
MLP Funko Vinyl Spike, Shining Armor and Princess Cadance

Tech 4 Kids

Tech 4 Kids had a display with most of the current products they sell, including the second wave of Squishy Pops. Something that was completely new however, was their small display of 12 new Squishy Pop figures, which will probably be released as the third and fourth wave of Squishy Pops.

The figures that were shown at the NY Toy Fair stand are:
  • Standing mane 6
  • Princess Luna
  • Cheerilee
  • DJ Pon-3
  • Octavia
  • Derpy
  • Spike
MLP Squishy POP Wave 3 & 4 Figures at NY Toy Fair 2015
Additionally, Tech 4 Kids seems to re-brand some of their current products under the Cutie Mark Magic series, just like Hasbro does. Products included in this re-branding are the series 3 Fash'ems and various Spotlite products. It's not the first time that Tech 4 Kids moves along with Hasbro on re-branding as they initially moved some Spotlite products from the original MLP series to the Rainbow Power line. The Pinkie Pie Spot Lite Charm for example has now been released as all 3 series.
There was however another new product: The Rainbow Dash Room-a-Lite, which is a new product in their Spotlite range of products.
Tech4Kids Fash'ems and Spotlite Merchandise at NY Toy Fair 2015Tech4Kids Fash'ems and Spotlite Merchandise at NY Toy Fair 2015

Tech4Kids Fash'ems and Spotlite Merchandise at NY Toy Fair 2015

FAB Starpoint

While we didn't see a FAB Starpoint stand, they seem to release a new Fluttershy coin bank this year. The Fluttershy bank as seen below was spotted at Hasbro's own booth on a stand that showed examples of 3rd party merchandise.
FAB Starpoint Fluttershy Coin Bank
Fluttershy Bank in the bottom left corner

Diamond Select Toys

Diamond Select also attented this year and they showed us a brand new Rainbow Dash Vinyl Bank which quite looks awesome if you ask me! They also displayed their older models, which we've already seen before.
MLP Diamond Select Rainbow Dash Vinyl Bank

Aurora

As expected Aurora showed their new MLP plushies with brushable manes. But in addition to the ones we already knew about it seems like a Princess Celestia is also on the way. However she isn't approved yet as stated on the sign next to her.
It isn't that visible but we also see some new Aurora Winter Gear Plush (left from the giant Rainbow Dash). With all this together Aurora has a pretty solid line-up for 2015 with many beautiful plushies that are both show accurate and affordable.
Aurora Princess Celestia Plush at NY Toy Fair 2015

Aurora MLP Plush Line-up at NY Toy Fair 2015Aurora Fluttershy and Winter Gear Plushies at NY Toy Fair 2015

My Pillow Pets

We're also going to get some new My Little Pony Plush! It seems like a company called My Pillow Pets is going to make licensed Pillow Plush of Rainbow Dash and Twilight Sparkle. These plushies can be stuffed with a pillow so you can have your own pillow pony to play with or to just cuddle.
Rainbow Dash and Twilight Sparkle My Pillow Pet Plush at NY Toy Fair 2015
Rainbow Dash and Twilight Sparkle My Pillow Pet Plush
Another thing they have revealed at the Toy Fair are Dream Lites plush which work the same way as the Funrise Twinkle Star Light plush as they project stars on the ceiling.
Rainbow Dash and Twilight Sparkle My Pillow Pet Dream Lite Plush at NY Toy Fair 2015
Dream Lite Plush

What we didn't see

Of course you can't always show all that you have available at a fair. But we did miss several thing at the Hasbro Booth this year, which we expected to see. As some people know a Big Mac Hasbro POP Pony was shown during the London Toy Fair 2015, we also saw a Trixie Brushable which probably is the one from the second Charm Wings Wave. But the biggest thing we perhaps missed are the new Toys"R"Us exclusive Fan Favourite Collection ponies. I bet we all remember those flower patterned brushables and we all thought they would be part of a new TRU Exclusive line, but sadly we didn't see them. However I'm sure they will eventually pop-up later on the TRU website.

Thanks a bunch to the following people for their images and info:
- PK on InsidePulse
- Doug Cataldo
- Aquatic Neon
StitchKingdom
MyLifeInPlastic
Rayedelsol
The Fight Nerd

15 comments :

  1. I really love the school spirit dolls, everything looks amazing.

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  2. Sounds like a cool year!

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  3. I just noticed that the human Twilight Sparkle dolls got besides the school uniform one the white stars of her Cutie Mark replaced with darkblue.

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  4. I was getting worried hen they didn't show the TRU Fan Favourites, because it's my favorite thing that Hasbro releases (Except for last years excuse of a fan favourites) If the flower ponies come out to be the Fan Favourites, then I will SURELY buy them! I really do like them!

    Thank you again for showing these on here, I love this site :D

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  5. I can't wait for the wave 13 blind bags and the new equestria girls dolls i really want that flash sentry doll i really want the Apple family sets to i want that friendship barn set and that single unicorn i hope it's a ribbon wishes brushible. I really liked the merch they had this year very awesome ❤❤❤

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    1. That unicorn is not Ribbon Wishes. Look at her cutie mark. Ribbon's cutie mark is supposed to be a wand with strings flying with it. It is the purple unicorn (Which some people call her Aria Blaze) from the Season 5 trailer.

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  6. Wow, so many new cool toys! I can't wait for those EG dolls... *-*

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  7. There is going to be a rd skateboard! I was there but my camera died so no pictures:'(

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  8. I hope the Twilight Flash is with is not the Shadow Bolt one

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  9. This is probably. The best season of mlp and movie because. G5 will maybe. Start after this. Season. And movie I sure hope not

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  10. I NEED THEM !! Where with it !?

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  11. What's The Packaging Of Starlight Glimmer Toy

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  12. When does mid night sparkle come out

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  13. Does anyone know when Midnight Sparkle will be available in the US?

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