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Toys'R'Us has posted an interesting video about their "The Elements of Friendship" Exclusive line this year. Besises showing the merch includes in this line we also meet one of the product designers and design directors who explain their inspiration for this new line in the video. We also see a bit of behind the screen material as we see part of the office and some work-in-progress artworks of several toys. Quite a lovely video in my opinion if you ask me.

You can watch the video below as we also uploaded it to our channel so that it's stored into our Commercial Database but the video belongs to Hasbro and Toys'R'Us.

4 comments :

  1. JOrjeAugust 11, 2016 9:28 PM

    So what about boys, who are into dis. I really hate how companies are promoting toy lines by gender.

    ReplyDelete
    Replies
    1. MythowolfAugust 12, 2016 5:48 AM

      I thought the same thing. Why not just say that it's great messages for children and just not specify gender

      Delete
    2. amy tAugust 13, 2016 7:39 AM

      Same here i really hate companies promoting toys lunes by gender too that makes me very angry!

      Delete
    3. OssieAugust 15, 2016 8:32 PM

      I personally find the commercial a bit odd too. Besides mentioning girls rather than fans, the whole commercial feels like investor material. They frequently mention words like 'product', 'offering' and 'opportunity', which I would not expect in a commercial targed to sell the ponies to consumers.

      Delete

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