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New York Toy Fair 2020 Wrap-Up
The 2020 New York Toy Fair is behind us so it's time for our yearly wrap-up. And this year has been quite disappointing for those who were expecting to see tons of new merchandise. Granted we'll probably see a lot more merchandise during the next Toy Fair in 2021 since the G5 Movie will be released the same year. For this year the focus lays on the new Pony Life Series which will debut this spring/summer.

Hasbro

Hasbro My Little Pony at New York Toy Fair 2020Hasbro My Little Pony at New York Toy Fair 2020
Hasbro didn't reveal many new items this year. Most of the items shown were Reveal the Magic Toys that are actually already available. Several new items have been spotted though, including the officially announced "Kiss my Unicorn" Princess Celestia and the Unicorn Sparkle Collection which comes with DJ Pon-3, Rarity, Starlight Glimmer, Trixie and Twilight Sparkle. Alongside those two we also got a glimpse at the Potion Princess Cadance, the Potion Dress-up Rarity and new Fashion Squad singles of Fluttershy, Rainbow Dash and Twilight Sparkle.
There was also an absence of Cutie Mark Crew, which leaves the question what future this line will see in 2020.
And lastly we can't ignore the absolutely adorable Fluttershy juice box cushion that was on display next to the Kiss my Unicorn figure. No idea what their plans are with this, but I sure hope this will be taken in production!
(Photos by My Froggy Stuff, Hasbro & Toy Caboodle)
Hasbro My Little Pony at New York Toy Fair 2020Hasbro My Little Pony at New York Toy Fair 2020Hasbro My Little Pony at New York Toy Fair 2020

Basic Fun

Basic Fun My Little Pony at New York Toy Fair 2020Basic Fun My Little Pony at New York Toy Fair 2020
Basic Fun My Little Pony at New York Toy Fair 2020Basic Fun My Little Pony at New York Toy Fair 2020
Retro Ponies
Basic Fun did show their upcoming sets of the second series of the Earth Ponies, Unicorns and Pegasi Ponies alongside the first set of Earth Ponies. The ponies that will be released as part of the Earth Pony II set are Cherries Jubilee, Lickety-Split, Posey and Tootsie. The Unicorn and Pegasi Ponies are Gusty, Sparkler, Suprise and Heart Throb.

Basic Fun My Little Pony at New York Toy Fair 2020Basic Fun My Little Pony at New York Toy Fair 2020
Mega Mashems
Brand new are these Mega Mash'ems, which are larger versions of the well known Mash'ems/Fash'ems that we've known My Little Pony versions of since 2013. This new line will start with 4 figures: Pinkie Pie, Rainbow Dash, Twilight Sparkle and Fluttershy in blind capsules.
Meijer has listed the Mega Mash'ems last week, including a high quality render of the packaging, but it seems to be down again.
(Photos by Juegos Juguetes y coleccionables)

Just Play

Just Play My Little Pony at New York Toy Fair 2020Just Play My Little Pony at New York Toy Fair 2020
More licensed product news come from Just Play, who will start to release My Little Pony plush this year, as well as another release of the large Pinkie Pie styling head, possibly with new packaging and accessories.
(Photos by Toy Caboodle)

WizKids

WizKids My Little Pony at New York Toy Fair 2020WizKids My Little Pony at New York Toy Fair 2020
The role-play oriented figure designer WizKids recently released their unpainted miniatures, which are now in display in both packaged form and some painted samples. If you're interested in painting your own, they are available on Amazon.
(Photos by Bizzarro Toys)
WizKids My Little Pony at New York Toy Fair 2020WizKids My Little Pony at New York Toy Fair 2020

WizKids My Little Pony at New York Toy Fair 2020WizKids My Little Pony at New York Toy Fair 2020

YuMe

YuMe My Little Pony at New York Toy Fair 2020YuMe My Little Pony at New York Toy Fair 2020
A new name here is YuMe, who showed their first line of My Little Pony licensed products. And they start off with a pretty large line-up, including plush in various sizes, a "Magic Advent Calendar" and most excitingly: a line of collectible stampers called Pony Pals. These small stampers with pony-figures come in their own dome, with their matching pet and interchangeable flooring to customize the domes. On the display we learn that the first series will include the mane 6 and 2 others who were (purposely) left out of frame. Perhaps Trixie and Potion Nova?
While the name YuMe probably sounds unfamiliar for you, people within the EMEA (Europe, Middle-Eastern, Africa) region will get to know them very well over the next year, as they become the primary partner for plush for these markets. This is especially welcome, as the amount of plush licenses dropped significantly in the past few years.
(Photos by Scott Rubin, thanks to Ayu for the heads-up)
YuMe My Little Pony at New York Toy Fair 2020YuMe My Little Pony at New York Toy Fair 2020

YuMe My Little Pony at New York Toy Fair 2020YuMe My Little Pony at New York Toy Fair 2020

YuMe My Little Pony at New York Toy Fair 2020

Kotobukiya

Kotobukiya My Little Pony at New York Toy Fair 2020
The bishoujo statues by Kotobukiya were also on display, but the most recent reveal of the colored Applejack statue was absent. However, the teaser poster for Sunset Shimmer was there and we get the confirmation that the Rainbow Dash statue will have a slightly increased MSRP compared to the other girls, which is also reflected on their US website now.
(Photo by Scott Rubin)

That was all for the 2020 New York Toy Fair! If you missed anything in this post, or have photos of your own, feel free to contact us.

6 comments :

  1. I'm so excited for the new wave of basic fun ponies
    I really want gusty and heart throb

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  2. I am really hoping that there will be a second wave of potion pony singles.I need a brushable RD and Rarity and some new characters would be nice too. Is it possible that all new items simply weren't shown?

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    Replies
    1. They never show all items for the year at the toy fair so that's very likely, probably want to test the water with the redesign first before producing everything early.

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  3. I can't wait for LLickety Split and Heart Throb!!! <3

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  4. Excited for the Basic Fun releases. The Hasbro stuff, not so much. I was hoping for more brushables.

    ReplyDelete
  5. Hello! Someone mentioned in a past article's comments (https://www.mlpmerch.com/2019/08/target-lists-four-g3-retro-classic.html)
    that their G3 Tangerine Twinkle was falling apart! I found some reasonably priced results on eBay for a replacement.

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    I hope this may help the user! They were anonymous, so hopefully they'll find this <3 :)

    ReplyDelete