Out of the blue a new G4 My Little Pony set was announced on Entertainment Earth: the Smashin' Fashion Royal Premiere Set! With the lack of a Toy Fair this year and absence of the annual Hasbro brand catalogue, a lot is unknown about the sets to be released this year. So this new set could be the start of a lot more 'final' G4 releases.

Hasbro is on a roll with Cutie Mark Crew announcements and releases this month! After the listing for series 5 blind packs and two multi-packs we're already seeing official information and photos on the 6th series of blind packs on the My Little Pony website. This brand new series will feature similar gradient finishes as the 5th series and all ponies come with fashion-themed accessories like skirts, shoes, hats and pearl necklaces.
No details on the in-store release has been given so far, but seeing as this info is already up on Hasbro's own sites, we expect this set to be available not too far in the 3rd quarter of this year. Possible only weeks after the first findings of the 5th series.

Good morning everyone! A few days ago we posted about the third series of the Cutie Mark Crew figures being spotted already in the Philippines. From then on it was only a matter since the first online listings would appear. But now they have been listed on the website of the French Toy Store: King Jouet. I remember going to one of those stores a few years back. You can see it as the French Toys'R'Us Stores being very large shops.

Normally we compile all store-finds into one big post about every week. But this is a really big exception as the THIRD Series of the Cutie Mark Crew has already been found in stores, in the Philippines, by one of our readers!

First revealed during the NY Toy Fair this year and now on Amazon: The two "Best Gift Ever" Sets. The first set contains pearlized mane-six ponies and 6 "secret" gifts. (which are hidden in the packaging but clearly visible on the stock-image.) The second set includes both Princess Cadance and Shining Armor and Baby Flurry Heart plus some additional accessories.

It's that time of the year again when Hasbro shares a lot of information about upcoming merch: The NEw York Toy Fair. After their presentation (which didn't had any specific news about My Little Pony) they've published their Media Kits containing part of their line-up for this year. Some of them have already been revealed (and some of them are already available) so we will post about the brand new ones! For example, a whole Holiday themed line will be released at the end of the year including new Pearlized ponies!  Have all the My Little Pony and Equestria Girls news below!

Only two days ago we reported on the Blind Bag box of Cutie Mark Crew figures, which is going to be a fresh reboot of the My Little Pony blind bag series. While the box was nice and clear, the 24 included characters were only available in a rather small resolution. Luckily we've now managed to get detailed images of some of these blind bags! Above and below we have the pony versions of Applejack, Fluttershy and Shining Armor, Equestria Girls Rarity and a better look at the blind bag/box/container. So far we couldn't spot a code on the container, but it might be on the other side.

At the first announcement, only two weeks ago, we've read tons of positive responses on the Cutie Mark Crew series that Hasbro will introduce this year. After a bit of digging we managed to get more information about the first set of blind bags that will be released alongside the 5-packs. And not just any bit of info, but the complete line-up for wave 1 + box design!
The Cutie Mark Crew blind bags line continues with the regular 24 characters per box, but this time you'll get either a pony, seapony or Equestria Girl. In all three categories the mane 6 is featured, but one is missing: a seapony Rarity is not included. This first wave, which is named 'Cafeteria Cuties', the totals come up at 12 ponies, 5 seaponies and 7 Equestria Girls.
Every character comes with a unique accessory and a 'home' in which they fit, and these can be stacked on top of each other to easily store and display your collection of Cutie Mark Crew figures.
Below we have the list of characters that will be included in the first wave, which is expected to be released in May of 2018. Also listed is the official description for this new line of blind bags.

Yesterday in our Store Finds post we already reported on many findings at US Target stores, but our frequent submitter Victor just got a pretty big haul at Target, showing even more releases that have only just hit the shelves.
In addition to the loose Runway Fashions figures the Runway Set is now available, as well as the Twisty Twirly Hair and single brushables figures. A complete overview of what's available in the Reboot Series can be found in our Brushables Database, and by comparing that to the photos from Target you can see that most announced sets are now available. The only figures not confirmed to be released in the US yet are the second wave of single brushables and On-the-Go Purse figures.

Prefer to buy figures online? Target does not have most of these listed yet, but Amazon does! Check our collection of Amazon listings for the Reboot Series figures, as well as the new Equestria Girls Minis and Hasbro plush.

Some merchant images have appeared which shows some of the upcoming merchandise. Some of them we've seen already but some of these are new. If a set has already been spotted then you can go to our article by clicking on the header above the image.

Thanks to SweetLemons for the heads up! Have all the images below: