The 2020 New York Toy Fair is behind us so it's time for our yearly wrap-up. And this year has been quite disappointing for those who were expecting to see tons of new merchandise. Granted we'll probably see a lot more merchandise during the next Toy Fair in 2021 since the G5 Movie will be released the same year. For this year the focus lays on the new Pony Life Series which will debut this spring/summer.
There was also an absence of Cutie Mark Crew, which leaves the question what future this line will see in 2020.
And lastly we can't ignore the absolutely adorable Fluttershy juice box cushion that was on display next to the Kiss my Unicorn figure. No idea what their plans are with this, but I sure hope this will be taken in production!
(Photos by My Froggy Stuff, Hasbro & Toy Caboodle)
Basic Fun did show their upcoming sets of the second series of the Earth Ponies, Unicorns and Pegasi Ponies alongside the first set of Earth Ponies. The ponies that will be released as part of the Earth Pony II set are Cherries Jubilee, Lickety-Split, Posey and Tootsie. The Unicorn and Pegasi Ponies are Gusty, Sparkler, Suprise and Heart Throb.
Mega Mashems
Brand new are these Mega Mash'ems, which are larger versions of the well known Mash'ems/Fash'ems that we've known My Little Pony versions of since 2013. This new line will start with 4 figures: Pinkie Pie, Rainbow Dash, Twilight Sparkle and Fluttershy in blind capsules.
Meijer has listed the Mega Mash'ems last week, including a high quality render of the packaging, but it seems to be down again.
(Photos by Juegos Juguetes y coleccionables)
(Photos by Toy Caboodle)
(Photos by Bizzarro Toys)
While the name YuMe probably sounds unfamiliar for you, people within the EMEA (Europe, Middle-Eastern, Africa) region will get to know them very well over the next year, as they become the primary partner for plush for these markets. This is especially welcome, as the amount of plush licenses dropped significantly in the past few years.
(Photos by Scott Rubin, thanks to Ayu for the heads-up)
(Photo by Scott Rubin)
That was all for the 2020 New York Toy Fair! If you missed anything in this post, or have photos of your own, feel free to contact us.
Hasbro
Hasbro didn't reveal many new items this year. Most of the items shown were Reveal the Magic Toys that are actually already available. Several new items have been spotted though, including the officially announced "Kiss my Unicorn" Princess Celestia and the Unicorn Sparkle Collection which comes with DJ Pon-3, Rarity, Starlight Glimmer, Trixie and Twilight Sparkle. Alongside those two we also got a glimpse at the Potion Princess Cadance, the Potion Dress-up Rarity and new Fashion Squad singles of Fluttershy, Rainbow Dash and Twilight Sparkle.There was also an absence of Cutie Mark Crew, which leaves the question what future this line will see in 2020.
And lastly we can't ignore the absolutely adorable Fluttershy juice box cushion that was on display next to the Kiss my Unicorn figure. No idea what their plans are with this, but I sure hope this will be taken in production!
(Photos by My Froggy Stuff, Hasbro & Toy Caboodle)
Basic Fun
Retro PoniesBasic Fun did show their upcoming sets of the second series of the Earth Ponies, Unicorns and Pegasi Ponies alongside the first set of Earth Ponies. The ponies that will be released as part of the Earth Pony II set are Cherries Jubilee, Lickety-Split, Posey and Tootsie. The Unicorn and Pegasi Ponies are Gusty, Sparkler, Suprise and Heart Throb.
Mega Mashems
Brand new are these Mega Mash'ems, which are larger versions of the well known Mash'ems/Fash'ems that we've known My Little Pony versions of since 2013. This new line will start with 4 figures: Pinkie Pie, Rainbow Dash, Twilight Sparkle and Fluttershy in blind capsules.
Meijer has listed the Mega Mash'ems last week, including a high quality render of the packaging, but it seems to be down again.
(Photos by Juegos Juguetes y coleccionables)
Just Play
More licensed product news come from Just Play, who will start to release My Little Pony plush this year, as well as another release of the large Pinkie Pie styling head, possibly with new packaging and accessories.(Photos by Toy Caboodle)
WizKids
The role-play oriented figure designer WizKids recently released their unpainted miniatures, which are now in display in both packaged form and some painted samples. If you're interested in painting your own, they are available on Amazon.
(Photos by Bizzarro Toys)
YuMe
A new name here is YuMe, who showed their first line of My Little Pony licensed products. And they start off with a pretty large line-up, including plush in various sizes, a "Magic Advent Calendar" and most excitingly: a line of collectible stampers called Pony Pals. These small stampers with pony-figures come in their own dome, with their matching pet and interchangeable flooring to customize the domes. On the display we learn that the first series will include the mane 6 and 2 others who were (purposely) left out of frame. Perhaps Trixie and Potion Nova?While the name YuMe probably sounds unfamiliar for you, people within the EMEA (Europe, Middle-Eastern, Africa) region will get to know them very well over the next year, as they become the primary partner for plush for these markets. This is especially welcome, as the amount of plush licenses dropped significantly in the past few years.
(Photos by Scott Rubin, thanks to Ayu for the heads-up)
Kotobukiya
The bishoujo statues by Kotobukiya were also on display, but the most recent reveal of the colored Applejack statue was absent. However, the teaser poster for Sunset Shimmer was there and we get the confirmation that the Rainbow Dash statue will have a slightly increased MSRP compared to the other girls, which is also reflected on their US website now.(Photo by Scott Rubin)
That was all for the 2020 New York Toy Fair! If you missed anything in this post, or have photos of your own, feel free to contact us.