When new Equestria Girls Fashion Squad packs are about to be released, we noticed that Entertainment Earth is commonly the quickest with releasing official images and opening pre-orders. Today is no exception, with the announcement of a Fashion Squad 7-pack featuring the complete Mane 6 and Sunset Shimmer (or the EqG Mane 7, if you will).

Hasbro has posted several videos of their MLP Booth at this years New York Toy Fair. It's not as much as previous installments but still we see a few new items. More detailed images etc will follow in our annual Toy Fair wrap-up.

Soon we'll get to see a second wave of the G4.5 Fashion Squad Equestria Girls figures, and one of those will be a set with Pinkie Pie and... Minty! It will be her first release in the Fashion Squad line, and actually her first release in the Equestria Girls line at all. Who knew that a pony that has been popular since Generation 1 could see so little releases in G4!

Entertainment Earth has listed a lot of new interesting items on their website. For example new Equestria Girls Fashion Squad figures combined with... Pony Life Molded Mane Ponies? That's right! Have all the information and new listings below.

We're back with a merch-filled store finds post! In this edition we show you more Playskool Baby merch, an exciting release at Costco, loads of random items at Dollar Tree and much more.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

The heat wave is over and we're back in business with the latest MLP store finds! We got a lot of Cutie Mark Crew news for you this time, various other brand new sets, AR activity books and even a new Christmas ornament... in July!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

It's a been a bit quiet in regards to the store finds (here's why), but we're back with another collection of stuff that was found around the globe! We've got plenty of magazines, Equestria Girls, and stuff on paper too, with paper crafts and a Father's Day card.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

As you might have noticed we're not posting a weekly store finds report anymore. While this is partly due to our busy lives at the moment, but also the reduced amount of My Little Pony stuff that is currently being released. The announced end of the G4 series is definitely not helping, but we're hoping to report on new stuff soon.
For now most of the items found in stores are discounted old stock and a handful of new items. Nevertheless interesting news if you're looking to complete your collection!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

During the Toy Fair this year it was revealed that another "Best Friends" Set from Equestria Girls Fashion Squad line was on the way. But it's now already listed on Amazon as well including stock images. However it's not available yet for order and the official description is missing at the moment.

It's February, and that means New York Toy Fair time! Although, this year is quite different from earlier installments (2018, 2017, 2016, 2015 & 2014) as it's accompanied by the official statement from Hasbro that the upcoming 9th season of Friendship is Magic will be the final one for the generation. Everything points towards an upcoming 5th generation afterwards, but you'll find no hint of that on the fair this year. Instead it's a line-up that pretty much covers everything that has been announced in the past few weeks, including the recent waves of Cutie Mark Crew and brushables that were released in late 2018.
Though, we do see some new sets on display at the fair this year, with the 2019 series called "Rainbow Road Trip" which ties in with an upcoming special. And there's some amazing news from other companies too, including Kidrobot, who are releasing their first My Little Pony figures this year!