Aside from the licensed merch, we're starting to see activity from Hasbro again as well. On a Mexican toy website they secretly hid the two ponies among the images of wave 1. While it was expected that Rarity and Rainbow Dash would join the G4.5 / Reveal the Magic singles line, but with these images we get to see what accessories they come with!
Rarity will come with a light pink comb, a translucent hair band, a jewel hair clip and two hair hair elastics. Rainbow Dash gets a similar set of accessories, but with a white comb, cloud hair clip and a blue hair band with a bow.
There's also Amazon listings for Rarity & Rainbow Dash, but those are just placeholders for the time being, the images are not yet listed there. A release date is hard to say, as we're not sure on what delay the pandemic has caused with Hasbro and their factories, but we're guessing it will still be during the summer.
Thanks to Tomo for the heads-up!

Today we proudly present the latest update for the MLP Merch database! It took us a bit more time than we initially expected, but with the current global situation we found more available time to work on make the database a better and faster experience.
In this post we'll share all the new and improved stuff, and hope that you can enjoy the databases now more than ever!

Hasbro has posted several videos of their MLP Booth at this years New York Toy Fair. It's not as much as previous installments but still we see a few new items. More detailed images etc will follow in our annual Toy Fair wrap-up.

Hasbro has just released their brand toolkits for 2020 including the one for My Little Pony. Not much new items are actually shown but we do get a look at two new items. The Kiss my Unicorn Princess Celestia and the Unicorn Sparkle collection set featuring Dj Pon-3, Rarity, Starlight Glimmer, Trixie and Twilight Sparkle. What's interesting is how both of these don't feature brushable hair anymore but more show-accurate molded manes. Have all the official info below.

Amazon has listed a new interesting item: The Friendship Castle Playset with Pinkie Pie and Twilight Sparkle. People who have been following the G4 line for some time might recognise the castle as the Wedding Castle Playset which was released in 2012. (8 years ago already! Time flies...) with some new stickers.

Now the interesting thing about this release is that it features Pinkie Pie and Twilight Sparkle with their Reboot molds. But as you can see the eye-design for G4.5 is used. This makes us wonder if these molds will still be used overtime or that they are perhaps "leftovers" to be released in a last set before we truly get to the G4.5 design. With the New York Toy Fair around the corner I guess only time will tell.

Together with the release of the brand new blind bags set Target also added the first series of Generation 4.5 ponies and figures on the shelves, or at least, most of it. What has been spotted so far are the Potion Ponies ($4.99), Magical Mane Rarity ($21.49), Fashion Squad Singles ($4.99) and Potion Princesses ($14.99). The few sets that were already announced and not found could be available at other Target stores, or perhaps release at a later moment.

Earlier this week we found the first image of the brand new G4.5 blind bags set online, and just before the new year Walmart already released them in stores! (And Amazon now, too)
There's only one odd thing here: the set that was found on the shelves is a 12-pack, whereas the US normally gets a full 24-pack, just like the images we found earlier. Not only that, but the packaging only features English and French text, not Spanish as US releases usually have.
These 12-pack releases with two languages is commonly released in the UK, so it is possible that this set that hit the stores is a mix-up.
The figures included are the first set we posted in our previous post containing Tank, Winona, (brown) Angel, Opalescence, Lyra, Amethyst Star, unknown green pony, Gummy, Potion Nova, Cha Cha, a hippopotamus and Rarity.
While the Cutie Mark Crew confetti is gone, these new blind bags do come with another (potentially even messier) way of opening them: water! You can flip open the potion bottles, pour in some water, and after shaking them for a while the dust should dissolve and the pony will be revealed. Just make sure you close the potion bottle tight before shaking! (See photo and video of this below)
Update: First wave of Magical Potion Surprise is now on Amazon for just $2.99 each. Listing mentions 24 figures in contrast to the split box found in stores.

Thanks to SLPhotos for the photos & videos!

Entertainment Earth has listed a lot of new interesting items on their website. For example new Equestria Girls Fashion Squad figures combined with... Pony Life Molded Mane Ponies? That's right! Have all the information and new listings below.

About 2-3 weeks after we spotted them on Amazon, the first of the G4.5 Pony Life! Reveal the Magic Brushables have now been found. At least all of the new Singles and the Magical Mane Rarity have been found in the Philippines by one of readers named David. He has found them at Toys'R'Us and Toy Kingdom.