In total there are 6 regular-size Funko POP! figures and 2 keychains, all themed after G1 ponies. Blossom, Butterscotch, Cotton Candy, Minty, and Snuzzle will be generally available, while Blue Belle will be released as a Hot Topic exclusive, and a scented Cotton Candy will only be sold at GameStop. Blossom and Cotton Candy will also be released as smaller POP! keychains.
(Even though the Funko announcement says otherwise, Hot Topic and GameStop list their exclusives as is written in this post)