Subscribers of our MLP Database newsletter might have seen this surprising release already, but what you might not know yet is that these Tsunameez keychains were found at Hot Topic!

If you haven't heard about NFTs yet, you probably haven't been online much in the past year. Digital collectibles in the form of Non-Fungible Tokens is the latest gamble game where you buy and trade digital 'ownership certificates' of basically anything. Funko has been releasing their own lines of digital collectibles and is soon adding My Little Pony to the line of Digital Funko cards through their Droppp platform, sadly...

Happy new year everyone! It's been quite a ride the past months, and we hope 2021 will be a healthy year for everyone. There has been a lot of negativity, but for us personally we've also had our share of positive and life-changing moments. Here on MLP Merch we're going to continue for another year of pony merch, and are wondering what's going to happen in May with the NY Toy Fair, which is normally the peak of new announcements.

Because the event is a couple of months later than the regular week in February, we wouldn't be surprised if Hasbro is going to host an online presentation around that time and give a sneak-peak of what we can expect in the Spring 2021. Especially when the new movie and generation is on the horizon!

After the well-hidden announcement on the South African Facebook page of My Little Pony, we finally found more information on these figures at a Swiss toy store. The line will be called "Pony Friends", and contain more than just the Rarity, Sunset Shimmer and Princess Cadance figures from the teaser.

About two weeks ago we posted about new listings that had been spotted on Toywiz talking about Smashin Fashion figures. Today Entertainment Earth has also added these listings, but together with images as well! It turns out this a new line/set for G4 after Reveal the Magic. Three characters are included at the moment: Rainbow Dash, Sunset Shimmer and Twilight Sparkle. However in terms of design they now have an Anthropomorphic look and each of them also comes with clothing and (hidden) accessories. Judging from the packaging you're supposed to blow-up the bag and then smash it to reveal the accessories inside. It might also be possible to bend the figures in such a way that they resemble actual ponies. A listing for a Party Bus also has appeared but that one doesn't have images yet.

Get dressed with the My Little Pony Smashin' Fashion Mini-Figures! Each articulated figure includes bows, outfits, and other fun accessories to customize for your very own.

• Smashin Fashion Rainbow Dash Mini-Figure - $9.99
• Smashin Fashion Sunset Shimmer Mini-Figure - $9.99
• Smashin Fashion Twilight Sparkle Mini-Figure - $9.99
• Smashin Fashion Party Bus - $19.99
• Smashin Fashion  Mini-Figure Case - $31.99

There has been quite a unique announcement in Japan this week on JapanPonyCon by Know Idea, who we never heard of before. With their distribution partner Sega Toys (who are licensed by Hasbro) they're planning on releasing three Equestria Girls Friends Forever acrylic character stands, based on the original concept artwork of Rita Lux.

If the artworks looks familiar, you're absolutely right, simailar concept drawings have been used on the packaging of the Equestria Girls reboot series, as well as some Fashion Squad figures.

New listings have appeared on ToyWiz and with these listings at least one thing will be confirmed, and that's Sunset Shimmer will indeed be released as a figure. The listings are for a set called Best Hair Day which includes Princess Cadance (and maybe another pony since it mentions it's a 2-pack) if that's the case it could be that perhaps Rarity is included as we saw a promo earlier with Princess Cadance having Rarity's hair... perhaps you can mix and match hairstyles?

About a month after the reveal of the finished statue, the Sunset Shimmer Bishoujo Statue by Kotobukiya is now available for pre-order! She's $109.99 USD and will be released in April 2021. Kotobukiya has also shared some more detailed shots of the figure itself and just like the others, she looks absolutely stunning! 

Have the pre-order listings below as well as the official description and more pictures of the statue itself.

• Kotobukiya Official Website - $109.99
• (more to be added)