Hasbro has just released their brand toolkits for 2020 including the one for My Little Pony. Not much new items are actually shown but we do get a look at two new items. The Kiss my Unicorn Princess Celestia and the Unicorn Sparkle collection set featuring Dj Pon-3, Rarity, Starlight Glimmer, Trixie and Twilight Sparkle. What's interesting is how both of these don't feature brushable hair anymore but more show-accurate molded manes. Have all the official info below.

Together with the release of the brand new blind bags set Target also added the first series of Generation 4.5 ponies and figures on the shelves, or at least, most of it. What has been spotted so far are the Potion Ponies ($4.99), Magical Mane Rarity ($21.49), Fashion Squad Singles ($4.99) and Potion Princesses ($14.99). The few sets that were already announced and not found could be available at other Target stores, or perhaps release at a later moment.

About 2-3 weeks after we spotted them on Amazon, the first of the G4.5 Pony Life! Reveal the Magic Brushables have now been found. At least all of the new Singles and the Magical Mane Rarity have been found in the Philippines by one of readers named David. He has found them at Toys'R'Us and Toy Kingdom.

After a teaser campaign on Instagram the news is now officially out: My Little Pony will return to Discovery Family in 2020 with a brand new animated series called Pony Life.
The new TV-series will feature new chibi-style animations, done by Hasbro's own Allspark Animation, and the mane 6 and their voice actors from Friendship is Magic will return for this series.
The show will center around Sugarcube Corner, Pinkie Pie and mysterious potions in a Slice of Life setting. Aside from the main TV-show the My Little Pony YouTube channel will continue to release exclusive shorts.

More big news on Amazon today, as the single ponies for next year are all out in the open! The line of 6 ponies is part of the Reveal the Magic line, of which we already saw some other releases last week.
The 6 ponies that are part of this set aren't just the mane 6. While we do see Applejack, Fluttershy, Pinkie Pie and Twilight Sparkle, there will be no Rarity and Rainbow Dash in this first set of these singles. They are accompanied by Trixie and a new character Potion Nova.
With the new character and product descriptions we're still not certain on what this line will be based on: a stand-alone toy line, G4.5, toys based on the upcoming movie, or possibly the first step towards G5?

A big surprise this week from Hasbro with the release of a new wave of blind bags! Last year we thought it was game over for the classic blind bag waves with the continuous release of Cutie Mark Crew figures, but this turns out the be just a pause.
This week an images was shared on Instagram showing two well-known blind bag ponies with new cards attached. As far as we can tell the ponies in this wave are all re-releases from earlier transparent lines, like Wave 14, 16 and 17, with one exception: Rainbow Smile. A trademarked name we couldn't find a reference to anywhere else, and judging by the name, color and pose it could be a new name for Rainbowshine.
All figures come with a fully transparent body, no painted mane/tail and no added glitter. Though, there seems to be some color variations from the earlier releases, and we spot usage of the new eye designs from later waves.
The figures were found in Mexico, and we didn't see them at the NY Toy Fair this year or last year. This raises the question whether the new wave (technically #25 if we exclude Best Gift Ever) is a worldwide release, or of this wave will only see specific countries. Still, if that latter is the case, they could still end up in discount stores like the budget EqG dolls.

Whew it's been a while hasn't it? A more detailed post which explains the silence these days will be up soon. But thrust me, it's for a reason. (and a rather nice one as well. ;) )
Anyway BigBadToyStore has listed some new items up for pre-order. Some of them we already known like the upcoming Pony Friends Singles, and the awesome Starlight & Trixie Fan Series figure.

Entertainment Earth has listed a lot of very cool and interesting new items! Let's just take a look at them shall we?