Nowadays it's getting more and more common to see children walk around with a smartphone. But there's still an age range that's usually not so easily trusted with the latest $999 model. There are still feature phones that are cheaper and have less functions, but there's a tiny niche for children-targeted phones too. In that last category we can now welcome official My Little Pony phones, released in China by The Ore Mouse.

After a little break during the holidays we're back with the first Store Finds post of the year! We've got a lot to write about, including the first 2019 sets that are appearing in US stores, but there's plenty more to share with you. We have Silverstream, gift carts, a skating helmet and so much more!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

 It's been about two week since our last post, so time for a new report on the latest store finds! We've got a post filled to the brim with interesting releases, some neat price drops and loads of random licensed merch.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

We've got a US-only post today! As with the past few weeks there's nothing new in the Hasbro-department, so we're looking at various merch items from 3rd parties. As we're heading towards December there's more news from Hallmark, but we talk about a toothbrush and a "cloud" plush.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

It's a US-only store finds post this week! Though, we got stuff from Target, Dollar Tree, Meijer & Farm and Fleet, so it's still a bit of variety to go through. The finds themselves also differ quite a bit, with a look at the 35th anniversary Blu-ray, 3-inch EqG Mini figures and more.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

Another compilation of Store Finds that we received in the past weeks! We've got some big announcements, like the Series 2 Cutie Mark Crew blind packs, as well as plenty of smaller releases from the US, Mexico, The Netherlands, France and Australia.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

Exclusive designer fashion is not something that we talk about a lot on our blog, but we're going to make an exception for the fashionistas today with a look at the latest collection by Butrich from Peru.
While I personally never heard of this brand before, we were alerted by alejandrahumbser (thanks!) about this new line of shoes & accessories, and there's a good reason for that!
The latest line is called "My Little Pony by Butrich" and features, you've guessed it, MLP-themed designs! Butrich designed 6 high-heel shoes themed after the mane 6, and clutches to match the ponies too. In addition Pinkie Pie, Rainbow Dash and Twilight Sparkle inspired earrings are also part of the collection. Every pony got their own designs, making every piece in the collection unique.
Every piece of the collection is available right now. Not planning on visiting their store in Lima any time soon? Everything is available in their web shop too. Though, a little warning beforehand: shoes & clutches start at US$325!

We were quiet busy with the new all-generation databases, and are preparing for the release of our book later this month, but that doesn't mean there's no store finds to be shared! This episode we don't have a real scoop to share, but we did see some new random merch from the US and UK, as well as various discounted items that you might want to check out.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

It's not just San Diego that has its own comic convention! From 4 till 7 October the New York Comic Con will be back for the 2018 edition, and this year we get to see an awesome convention exclusive! No, it's not a figure, but we get a 35th Anniversary enamel pin set featuring the My Little Pony '83 logo and the retro designs Twilight Sparkle and Applejack. These are an addition to the pins released at the SDCC this year (seen below).

Since MLPMerch will be an all-gen website soon I think it's right to also start blogging about any new "retro merch". Australian Dollar-Store The Reject Shop is now selling some awesome Twice-as-Fancy Pony Items. Items range from plates, mugs, placemats, lunch boxes and much more! The ponies featured on the designs are Love Melody, Sugarberry and Sweet Tooth.