A product sheet that has popped-up online is showing a list of upcoming sets and characters in the 2017 MLP The Movie Guardians of Harmony line-up, some of which we've not heard of before.
The initial waves consist of sets we've seen at the New York and Brazilian Toy Fairs, earlier this year, but a few characters and releases are brand new information. For now the information includes character names, outfits, accessories and store exclusive releases.
Thanks to Chevistian for the heads-up!
Note: At this moment we were unable to confirm the source of this information.

This week we only have items from a single person (thank you very much, Sugarberry!), but we did end up with one of the biggest store finds post to date! All items have been found in the US at Toys"R"Us and Meijer. Not all items might be new, but we're quite sure most of them are because of the use of the new MLP logo.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

Over at Target in the US you can now get the latest waves of the My Little Pony Squish Pops and Fash'ems figures by Tech4Kids. While we already had some info on the 6th wave of Fash'ems (which has the same figures as wave 5, but with a clear finish), the Series 4 release of the Squish Pops is completely new.
The latest wave of the small squishy figures introduces the first flocked figures and some new characters as well. Below we have more details on the included figures for each wave.
Thanks to Anto for the images!

The complete line-up of US My Little Pony plush by Hasbro is now available for purchase. Both on the HasbroToyShop website and Amazon can you now order the 5", 10", 12" and 22" ponies. In some stores, like Target, you might be able to get various sizes as well, but some characters may run out of stock quickly. Below we have a full list of what's available on which site. Enjoy!

The reason I mentioned the "US line-up", is because the release of the other 5" plush is still a bit vague. These plush were removed from the US Hasbro website quite quickly, but are still present on various other Hasbro website, like the UK version. It has been rumored that these were only prototypes that were not supposed to be put online, but we haven't confirmed this yet. This line has a different product code from the (premium) 5" and has "BT" in product name. If anyone is familiar with that might mean we'd be happy to hear it!

Thanks to Victor for the photo and Ayu for additional info!

A lot of the new released merchandise is now also available on Amazon. For example we have almost all the Reboot Series Brushables and the Neon Rocking Equestria Girls Minis. Have all the listings below! They might sell out soon since they are new but if so expect them back in stock soon.

UPDATE: More new items have become available like the on-the-go purses, Spin-along Chariots, the Royal Friendship set with Applejack, Twilight Sparkle and Spike and some of the new 12 inch plush!

First of all: Happy New Year Everyone! Let's hope this year will be great! Here's the first article for 2017 and it's about some new listings that popped-up on Entertainment Earth. We will post them all below but we wanted to go into detail about two of them since they're kinda interesting.