Out of the blue a new G4 My Little Pony set was announced on Entertainment Earth: the Smashin' Fashion Royal Premiere Set! With the lack of a Toy Fair this year and absence of the annual Hasbro brand catalogue, a lot is unknown about the sets to be released this year. So this new set could be the start of a lot more 'final' G4 releases.

Hasbro is on a roll with Cutie Mark Crew announcements and releases this month! After the listing for series 5 blind packs and two multi-packs we're already seeing official information and photos on the 6th series of blind packs on the My Little Pony website. This brand new series will feature similar gradient finishes as the 5th series and all ponies come with fashion-themed accessories like skirts, shoes, hats and pearl necklaces.
No details on the in-store release has been given so far, but seeing as this info is already up on Hasbro's own sites, we expect this set to be available not too far in the 3rd quarter of this year. Possible only weeks after the first findings of the 5th series.

Good morning everyone! A few days ago we posted about the third series of the Cutie Mark Crew figures being spotted already in the Philippines. From then on it was only a matter since the first online listings would appear. But now they have been listed on the website of the French Toy Store: King Jouet. I remember going to one of those stores a few years back. You can see it as the French Toys'R'Us Stores being very large shops.

Normally we compile all store-finds into one big post about every week. But this is a really big exception as the THIRD Series of the Cutie Mark Crew has already been found in stores, in the Philippines, by one of our readers!

First revealed during the NY Toy Fair this year and now on Amazon: The two "Best Gift Ever" Sets. The first set contains pearlized mane-six ponies and 6 "secret" gifts. (which are hidden in the packaging but clearly visible on the stock-image.) The second set includes both Princess Cadance and Shining Armor and Baby Flurry Heart plus some additional accessories.

It's that time of the year again when Hasbro shares a lot of information about upcoming merch: The NEw York Toy Fair. After their presentation (which didn't had any specific news about My Little Pony) they've published their Media Kits containing part of their line-up for this year. Some of them have already been revealed (and some of them are already available) so we will post about the brand new ones! For example, a whole Holiday themed line will be released at the end of the year including new Pearlized ponies!  Have all the My Little Pony and Equestria Girls news below!

Only two days ago we reported on the Blind Bag box of Cutie Mark Crew figures, which is going to be a fresh reboot of the My Little Pony blind bag series. While the box was nice and clear, the 24 included characters were only available in a rather small resolution. Luckily we've now managed to get detailed images of some of these blind bags! Above and below we have the pony versions of Applejack, Fluttershy and Shining Armor, Equestria Girls Rarity and a better look at the blind bag/box/container. So far we couldn't spot a code on the container, but it might be on the other side.

At the first announcement, only two weeks ago, we've read tons of positive responses on the Cutie Mark Crew series that Hasbro will introduce this year. After a bit of digging we managed to get more information about the first set of blind bags that will be released alongside the 5-packs. And not just any bit of info, but the complete line-up for wave 1 + box design!
The Cutie Mark Crew blind bags line continues with the regular 24 characters per box, but this time you'll get either a pony, seapony or Equestria Girl. In all three categories the mane 6 is featured, but one is missing: a seapony Rarity is not included. This first wave, which is named 'Cafeteria Cuties', the totals come up at 12 ponies, 5 seaponies and 7 Equestria Girls.
Every character comes with a unique accessory and a 'home' in which they fit, and these can be stacked on top of each other to easily store and display your collection of Cutie Mark Crew figures.
Below we have the list of characters that will be included in the first wave, which is expected to be released in May of 2018. Also listed is the official description for this new line of blind bags.

Yesterday in our Store Finds post we already reported on many findings at US Target stores, but our frequent submitter Victor just got a pretty big haul at Target, showing even more releases that have only just hit the shelves.
In addition to the loose Runway Fashions figures the Runway Set is now available, as well as the Twisty Twirly Hair and single brushables figures. A complete overview of what's available in the Reboot Series can be found in our Brushables Database, and by comparing that to the photos from Target you can see that most announced sets are now available. The only figures not confirmed to be released in the US yet are the second wave of single brushables and On-the-Go Purse figures.

Prefer to buy figures online? Target does not have most of these listed yet, but Amazon does! Check our collection of Amazon listings for the Reboot Series figures, as well as the new Equestria Girls Minis and Hasbro plush.

Some merchant images have appeared which shows some of the upcoming merchandise. Some of them we've seen already but some of these are new. If a set has already been spotted then you can go to our article by clicking on the header above the image.

Thanks to SweetLemons for the heads up! Have all the images below:

Just spotted these on Taobao before we're heading of to Germany for some days. We found three of the newly found Brushable sets in packaging together with the Family Moments one that was found some days ago. But they have great images which gives us a good look at them. I would like to mention that a specific set name isn't included on the box so we will be calling it the "Reboot Series" for now.

A new set has appeared on Ebay. And it's quite an interesting one as it's a listing for the "Family Moments" set. As you can see this is the first time we see the new style brushables in their packaging. And also some characters we didn't see yet in the new style because it's Princess Cadance and her Family.

As you can see the packaging has also changed and the new one is almost the same as the Guardians of Harmony one. What's also interesting is that judging by the packaging this set isn't part of a line just "My Little Pony" But perhaps some better images show more info. Still it's pretty exciting and I hope more of these will pop-up soon.

Thanks to Andrée for the heads up!

A short time ago some new books were announced, including one about Baby Flurry heart called "Crystal Heart Kisses". That book now has an official cover, and it's cute!
Both Princess Cadance and Shining Armor have their Crystal hairdo, but without their crystal coats, something I have not seen before. Even though the book is coming out in December, some Valentines are included with this book, as well as a poster. You can never be too early!
Below we have more info on the book and a link to the pre-order page if you're interested in this one (or if you like to celebrate Valentines Day around Christmas).

Over on Kotaku, Hasbro has exclusively revealed the first details and pages of the upcoming Guardians of Harmony comic line, which was announced back when the first GoH figures were shared.
The first issue will be released on December 1st as a digital comic, and a "full print version" will be available in February 2017. It was not mentioned whether the latter is a physical release of the first issue or the paperback.
Below you can see a preview (warning: spoilers) of the first chapter that was released as a teaser. (Click the images to enlarge)

Every now and then we share all the store finds that have been sent to us, and it's time for another one. This time it's only the UK and US with news, but if you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

The original Crystal Empire Castle Play Set comes with Princess Cadance and the new Baby Flurry Heart as figures, but oviously lacks her father: Shining Armor.
Hasbro now solved this problem by releasing a special version of the castle which includes Shining Armor. Not only him, but also an extra throne for him to sit on and various other accessories (as if the castle didn't have enough already!).
Though, the set is only available at Walmart. So if you're still looking to get Shining Armor you're required to pay Walmart a visit to get this set. As far as we can see this is the same figure as the earlier released Wedding Castle Play Set. At this moment it's unknown whether this set will be available in other regions.
Thanks to Ponyfan for the info!

And at last one of the last Blind Bag Mysteries has been solved as well. It all started with the Glitter Princesses and Shining Armor who all appeared on Taobao and Ebay, then we also got some Wave 13 Looking Blind Bags and we thought they were perhaps for Wave 18 but today this set was found at ASDA and we can see that most of them are included in this set. It contains a total of 9 ponies:

• Diamond Mint
• Fluttershy
• Green Jewel
• Pinkie Pie
• Princess Cadance
• Princess Celestia
• Princess Luna
• Royal Ribbon
• Shining Armor
• Twilight Sparkle

This set will retail for £20.00 and no online listing has been found so far. It's also unsure if this is an ASDA exclusive,

Thank a lot to SETC for the heads up!

As of today all Wave 1 Guardians of Harmony figures are available for pre-order on Amazon. In this case it's everything that has been announced at the NY Toy Fair, excluding the Fan Series and the Wonderbolts set from earlier today.
Below we have all official listings for the figures, which you can pre-order for a September 1st release. Big Dragon Spike will take 2 weeks longer, but is also available for pre-order. So, head on down and reserve your GoH figures!

Amazon has listed lots of Guardians of Harmony figures. These are the normal ones instead of the Fan Series ones which are already available. We now also get to see what Soarin and Spitfire look like. So far none of these are available for order yet but hopefully they will be soon. Have the listings and all other information below!

• Guardians of Harmony Princess Twilight Sparkle v. Changeling
• Guardians of Harmony Spitfire and Soarin' Figures
• Guardians of Harmony Shining Armor Figure
• Guardians of Harmony Rainbow Dash Figure
• Guardians of Harmony Shadowbolts Pony and Cockatrice Figures
• Guardians of Harmony Queen Chrysalis v. Spike the Dragon

Several new My Little Pony books have been announced and listed on Amazon for a release late 2016 year or early 2017. We also have the official cover art for the Around Equestria book too, which you can see above. One of the interesting books among these is the first officially licensed adult coloring book, which is said to contain 92 highly detailed illustrations. Also included is a book about Starlight Glimmer, Baby Flurry Heart and Twilight's book in the Princess Collection series.
Below are the title, synopsis (if available) and other information about all new books. Sadly none of the books, beside Around Equestria, have covers yet.