We used to post about new My Little Pony releases from Mighty Jaxx about two to three times a year. Lately it has been quite with relevant news (they still have a lot pretty releases!), with the latest addition being Rainbow Dash by Ricardo Cavolo.

The 2020 New York Toy Fair is behind us so it's time for our yearly wrap-up. And this year has been quite disappointing for those who were expecting to see tons of new merchandise. Granted we'll probably see a lot more merchandise during the next Toy Fair in 2021 since the G5 Movie will be released the same year. For this year the focus lays on the new Pony Life Series which will debut this spring/summer.

Hasbro

Hasbro didn't reveal many new items this year. Most of the items shown were Reveal the Magic Toys that are actually already available. Several new items have been spotted though, including the officially announced "Kiss my Unicorn" Princess Celestia and the Unicorn Sparkle Collection which comes with DJ Pon-3, Rarity, Starlight Glimmer, Trixie and Twilight Sparkle. Alongside those two we also got a glimpse at the Potion Princess Cadance, the Potion Dress-up Rarity and new Fashion Squad singles of Fluttershy, Rainbow Dash and Twilight Sparkle.
There was also an absence of Cutie Mark Crew, which leaves the question what future this line will see in 2020.
And lastly we can't ignore the absolutely adorable Fluttershy juice box cushion that was on display next to the Kiss my Unicorn figure. No idea what their plans are with this, but I sure hope this will be taken in production!
(Photos by My Froggy Stuff, Hasbro & Toy Caboodle)

Basic Fun

Retro Ponies
Basic Fun did show their upcoming sets of the second series of the Earth Ponies, Unicorns and Pegasi Ponies alongside the first set of Earth Ponies. The ponies that will be released as part of the Earth Pony II set are Cherries Jubilee, Lickety-Split, Posey and Tootsie. The Unicorn and Pegasi Ponies are Gusty, Sparkler, Suprise and Heart Throb.

Mega Mashems
Brand new are these Mega Mash'ems, which are larger versions of the well known Mash'ems/Fash'ems that we've known My Little Pony versions of since 2013. This new line will start with 4 figures: Pinkie Pie, Rainbow Dash, Twilight Sparkle and Fluttershy in blind capsules.
Meijer has listed the Mega Mash'ems last week, including a high quality render of the packaging, but it seems to be down again.
(Photos by Juegos Juguetes y coleccionables)

Just Play

More licensed product news come from Just Play, who will start to release My Little Pony plush this year, as well as another release of the large Pinkie Pie styling head, possibly with new packaging and accessories.
(Photos by Toy Caboodle)

WizKids

The role-play oriented figure designer WizKids recently released their unpainted miniatures, which are now in display in both packaged form and some painted samples. If you're interested in painting your own, they are available on Amazon.
(Photos by Bizzarro Toys)

YuMe

A new name here is YuMe, who showed their first line of My Little Pony licensed products. And they start off with a pretty large line-up, including plush in various sizes, a "Magic Advent Calendar" and most excitingly: a line of collectible stampers called Pony Pals. These small stampers with pony-figures come in their own dome, with their matching pet and interchangeable flooring to customize the domes. On the display we learn that the first series will include the mane 6 and 2 others who were (purposely) left out of frame. Perhaps Trixie and Potion Nova?
While the name YuMe probably sounds unfamiliar for you, people within the EMEA (Europe, Middle-Eastern, Africa) region will get to know them very well over the next year, as they become the primary partner for plush for these markets. This is especially welcome, as the amount of plush licenses dropped significantly in the past few years.
(Photos by Scott Rubin, thanks to Ayu for the heads-up)

Kotobukiya

The bishoujo statues by Kotobukiya were also on display, but the most recent reveal of the colored Applejack statue was absent. However, the teaser poster for Sunset Shimmer was there and we get the confirmation that the Rainbow Dash statue will have a slightly increased MSRP compared to the other girls, which is also reflected on their US website now.
(Photo by Scott Rubin)

That was all for the 2020 New York Toy Fair! If you missed anything in this post, or have photos of your own, feel free to contact us.

Hasbro has just released their brand toolkits for 2020 including the one for My Little Pony. Not much new items are actually shown but we do get a look at two new items. The Kiss my Unicorn Princess Celestia and the Unicorn Sparkle collection set featuring Dj Pon-3, Rarity, Starlight Glimmer, Trixie and Twilight Sparkle. What's interesting is how both of these don't feature brushable hair anymore but more show-accurate molded manes. Have all the official info below.

During this years Hasbro Investor presentation Hasbro has revealed the upcoming: "Magical Unicorn" Princess Celestia. It's most likely that this Celestia will be the "big electronic" pony release for this year. According to the presentation you can blow kisses and talk to Celestia, and in return she will talk and her horn will also light up. The name is also used in a listing on a wholesaler website. It's quite strange seeing as Princess Celestia as actually an Alicorn.

More info will probably be revealed later this weekend during the New York Toy Fair, so stay tuned for the latest news!

It's February, and that means New York Toy Fair time! Although, this year is quite different from earlier installments (2018, 2017, 2016, 2015 & 2014) as it's accompanied by the official statement from Hasbro that the upcoming 9th season of Friendship is Magic will be the final one for the generation. Everything points towards an upcoming 5th generation afterwards, but you'll find no hint of that on the fair this year. Instead it's a line-up that pretty much covers everything that has been announced in the past few weeks, including the recent waves of Cutie Mark Crew and brushables that were released in late 2018.
Though, we do see some new sets on display at the fair this year, with the 2019 series called "Rainbow Road Trip" which ties in with an upcoming special. And there's some amazing news from other companies too, including Kidrobot, who are releasing their first My Little Pony figures this year!

Later this weekend we'll share our annual NY Toy Fair wrap up, but we didn't want to hold back on this sneak peak that Hasbro shared themselves! It's not an overview of everything that's on display, but keen eyes will spot some new items in the video.
It was originally posted on their Twitter, but below we have some screenshots of new stuff (though, not the best quality).

We just received a mail from Hasbro announcing a brand new Pinkie Pie Toy! This is the Oh My Giggles Pinkie Pie. This Pinkie Pie Toy comes with two main features, one feature is that when you tickle her, she will giggle in classic Pinkie Pie-style. But you can also surprise your friend with the use of a light-sensor. When one of your friends or perhaps parents pass by, she will surprise them with a giggle!

Two weeks ago we asked you whether your interest in blind bag figures has increased after the Cutie Mark Crew announcement, and this poll clearly shows that it did! While the blind bag waves are technically not going away, the Cutie Mark Crew line of figures looks to be the next step in small MLP characters. Over 44% is absolutely more interested in blind bags now, and 26% is still on the same level. 19% doesn't like the CMC figures over the original blind bags, and another 8% likes neither of them.

Welcome back to our yearly megapost on everything My Little Pony at the New York Toy Fair, which started last weekend. This year the My Little Pony stand differed quite a lot from the previous year, as there's almost no mention of MLP The Movie anymore, while it's only a few months after the release in theaters. Instead the focus for this year is cute & chibi: Cutie Mark Crew figures, cute plush and Equestria Girls Minis vinyls will see their debut this year, as well as the continuation of the Equestria Girls reboot. In the brushables department we see the first merch for the new season pop-up, plenty of fashion style ponies and the release of new molded mane figures.
As mentioned in previous editions, we were not able to attend the toy fair ourselves, and are using photos of people that shared them online. All photo credits can be found at the bottom of the post.

Note: Some announcements contain spoilers for season 8 characters and themes. If you do not wish to read any spoilers for the upcoming season, please skip the brushables section.
Previous editions: 2014, 2015, 2016 & 2017

It's that time of the year again when Hasbro shares a lot of information about upcoming merch: The NEw York Toy Fair. After their presentation (which didn't had any specific news about My Little Pony) they've published their Media Kits containing part of their line-up for this year. Some of them have already been revealed (and some of them are already available) so we will post about the brand new ones! For example, a whole Holiday themed line will be released at the end of the year including new Pearlized ponies!  Have all the My Little Pony and Equestria Girls news below!