I don't think we've had so many photos sent in to us in a single week! Again most of the stuff is from the US, but we have had store find news from Australia, the UK and Singapore as well this week.
To nobodies surprise most of the finds were movie-related, but I'm actually glad to see some more random stuff aside from the heaps of Hasbro figures we see every week.
In any way, enjoy the post!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

This week we have a huge post with all the latest store finds from around the world! And of course we see some more releases from the movie series, but also some random merch, close-up photos of the new Build-a-Bear plush and loads of books from the movie.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

On their own website, as well as in several stores, Hallmark has released the final two Itty Bitty characters we were still waiting for: Applejack and Rarity. As they mentioned before (being it with a prototype image), the two are released in a combined set with the storybook "Applejack & Rarity Fix the Day", which is available for $24.95.
Other news from Hallmark is the release of four My Little Pony plush slap bands, of which a Fluttershy was spotted in stores a few days ago. These are available for $6.95 each and have a confirmed store release. Again, this first set excludes both Applejack and Rarity.
Below we have some more images, as well as listings for all items on the official Hallmark web store.
Thanks to Reach Apl for the heads-up!

It's been another week since the last Store Finds post, and while we didn't see a lot of exciting news this week, we did get info on some new store finds! Check them all below, and don't forget to send in your finds as well!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

Everything is somehow related to MLP The Movie the past few weeks, and while there's nothing wrong with that, the amount of store founds post we're creating is starting to get out of hand!
Yet, it's all very useful information for hunters, so be sure to keep sending in photos and info of what you find in stores!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

Hasbro is going to organize their very first HASCON convention on September 8-10, and while there are no exclusive figures planned, they did tease a My Little Pony box.
This box is not to be confused with the MLP subscription Box, because this is a one-time release at HASCON. It will be sold for $19.99 each and contains a wide range of merchandise from both Hasbro and licensed companies. Hasbro has included an All About Pinkie Pie brushable as well as a small Rainbow Dash seapony plush. Other items include a reading book, exclusive t-shirt, tumbler and a Stack'ems figure.
Overall I would estimate the value of the box around $50-$60, so it's a pretty good deal you get! It's unsure how many of these boxes will be available at HASCON, and whether any left stock will be sold through other ways (HasbroToyShop for example), but we'll keep an eye out for any news on that!
Update: The includes Pinkie Pie All About brushable differs from the Wave 1 release! Uncertain whether this is a HASCON exclusive figure or an unannounced Wave 3 version. (Thanks to Andres for the sharp eye)
Update 2: The Pinkie Pie figure is going to be released as a regular single brushable, so not exclusive figure here!

Back in July we posted about various new MLP The Movie books that got announced, and we had particular interest in the new My Busy Book that's coming out. Why? The book includes 12 figures! The only problem with the original My Busy Book figures was the quality: misformed molds, runny paint and weird facial choices made this book to a potential top-seller into something hilarious, in a bad way. What might have made it even worse is the fact that Asian bootleggers were in love with these figures and created tons and tons of copies, available on every online marketplace.

I still remember the first personalized book that I got when I was amazed by the fact that the book was all about me and my family! Now you can create your own personalized and ponified book at Hallmark. For $44.95 you get a 20-page hardcover book with custom names and character designs. You can freely try out the personalization options and create a preview of the book. We're not going to spoil anything (as the whole story is shown in the preview), so read that at your own risk.
The book itself has been written by Amy Trowbridge-Yates with illustrations from John Sprengelmeyer.
And while we're talking Hallmark, you can also get greeting cards and a G1 Moondancer ornament in Hallmark stores and online.

We were lacking behind a bit with the store finds again, so here's another post with all that was sent in! And always keep sending stuff in and enjoy your merch hunts!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

We saved up a few book announcement for another big post on MLP The Movie books. Aside from reading books we also have some activity, puzzle books and a calendar for 2018. There is also a new busy book, infamous for the figures that it included. We're certainly interested in what figures it will include this time! What we do know, is that one of the books, Dive into Adventure, does include a very nicely molded seapony Pinkie Pie.
Below we have all details currently available on the new books, including (pre-order) listings and cover images for all.