The MLP Merch Battles are back! In this 2017 edition the ponies battle it out during November and December to find out who is the favorite figure of them all! Every three days a new battle starts from another merch category and it's up to you to pick your favorites.

At the moment you're able to vote for your favorite Equestria Girls Doll. (minus the minis) As you can see in the picture the brand new Reboot Dolls are also included in this round.

Click here to cast your votes >

It's been a very busy fortnight with Black Friday, the release of new Equestria Girls Reboot dolls and more news, but after some digging we still found some store finds in our mailbox. Check them all below!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

A quick update for one of the most incredible deals we've ever seen! The Amazon exclusive Glitter Pinkie Pie Seapony is part of a Cyber Monday deal and is now available for only $9.99! That's right: only today you get $40.00 off this incredible Pinkie Pie and Gummy combo, including the light-up base and collectible box. Be sure to order it soon, as this deal is only valid on Cyber Monday.

Exclusive 6" Glitter Pinkie Pie Seapony on Amazon

Welcome to the world of My Little Pony, a place filled with the magic of friendship! Meet Twilight Sparkle, Pinkie Pie, Rainbow Dash, Fluttershy, Rarity, and Applejack! These special friends always stick together. Explore Ponyville, the royal city of Canterlot, and all of Equestria, where kids can be introduced to more pony friends! Imaginative playsets help create the world of My Little Pony at home, while fun pony toys have great features including long, colorful hair for styling and accessories for dress up and play!

• See Pinkie Pie figure as a seapony
• Pinkie Pie seapony figure has glitter treatment
• Packaging lights up from the base
• Figure inspired by My Little Pony: The Movie

Last week we asked you which of the Clip and Go keychain plush you think is the most adorable. And the result is clear as water: Fluttershy aced this competition and got 42% of all the votes. Two ponies shared the second place: Rainbow Dash and Twilight Sparkle scored 55 votes each, and with 10 votes less we see the third, and also final, place for Pinkie Pie.

The MLP Merch Battles are back! In this 2017 edition the ponies battle it out during November and December to find out who is the favorite figure of them all! Every three days a new battle starts from another merch category and it's up to you to pick your favorites.
We continue the battles with those of the brushables. While that pool is smaller than that of the blind bags, it's still a massive group of 800 to choose from! Luckily we only present you two options at a time! :)

Click here to cast your votes >

Sunset Shimmer was a bit lonely in the aisle and storage of Toys"R"Us, but luckily we can now confirm that, at least online, Twilight Sparkle, Fluttershy and Applejack have joined her! And this directly means that we have stock images of Fluttershy and Twilight, which we were still missing.
The new Reboot Series Equestria Girls dolls, that Hasbro has been teasing for a while, now features 4 of the 7 planned girls. They're only available at Toys"R"Us so far, and are $9.99 each.
We're still waiting for Rarity, Rainbow Dash and Pinkie Pie, but seeing the rapid release of 3 more girls after Sunset, we don't think a long wait is expected.
We have more images, links and descriptions below:

There's plenty of deals around the web on Black Friday, but where to start? We've summed up the places we could find to get great discounts on My Little Pony items and included handy links and coupon codes where applicable. Enjoy!

A big update is coming to the My Little Pony line by Basic Fun (formerly Tech 4 Kids), who have announced new Fashems and Squishy Pops this week, featuring brand new designs. They even start their first exclusive partnership for a line of Fashems.

Just a quick update to inform you that the My Little Pony the Movie Storm King and Grubber statue from the Guardians of Harmony Fan Series is now on sale at Amazon! Only during Black Friday this statue is available with $8 off, so it's just $21.99 right now.

The MLP Merch Battles are back! In this 2017 edition the ponies battle it out during November and December to find out who is the favorite figure of them all! Every three days a new battle starts from another merch category and it's up to you to pick your favorites.
This time we start off with the blind bags! Everything that's in the database (except FiM Collection) will pop-up, so figures of future waves are joining the battles too.

Click here to cast your votes >

Yesterday to our surprise the brand new Sunset Shimmer doll from the Reboot Equestria Girls line was, out of the blue, found at Toys"R"Us. Now we finally have the confirmation that this is not an error, but the actual release: TRU released the same doll online, including official stock images, a full description and for the same $9.99. Something interesting to note is that they call her '"Classic Style" in the product title. Probably because of the clothing, as the doll itself has a brand new design.

So far she's the only one that has been listed, but we're expecting more reboot Equestria Girls dolls to arrive before Christmas.
Thanks to Victor for the info!

It's nearly Black Friday, which means deals everywhere! TeePublic is happily joining this tradition, and together with them we can offer all t-shirts in our MLP Merch Store for only $14 each! And not only on shirts, but hoodies ($10 off), mugs ($3 off), notebooks ($4 off) and everything else with a print is down in price now.
Talking about prints, just for Black Friday our admin Ilona has designed a whopping 9 new designs, including The Pillars of Equestria, known from the season finale. Whatever your style or favorite character is, there's probably a design that perfectly suits you!

Check the MLP Merch Tee Store for all designs >

The Polish My Little Pony Magazine website has updated their website with an interesting announcement: We'll probably see a Sugar Belle magazine figure soon! That's right, not Sweetie Belle, who is still missing from the line-up, but Sugar Belle.
According to the website, a new line of magazines is to be released soon, which not only include a magazine figure each, but also some cardboard pieces to build a miniature version of Ponyville. After 20 magazines you'll have a complete set of figures and pieces to complete the collection.

However, there's a bit of mystery around the images that they have released: Basically all Magazine Figures are listed on the images, up until the My Little Pony the Movie characters started to be packed with magazines a few months ago. Pirate/Glory Fluttershy is also missing, yet Sugar Belle (who has not been released yet) is listed.

At this time we're unsure wether Sugar Belle will be an exclusive figure for this line, or that the regular magazine line will feature a release of her too. We'll have to wait and see which is the case!
Thanks to Piklafon for the heads-up!

Normally we compile all the store finds into one big post every few days but this one was so unexpected that it deserved  it's own post. So it turns out that the Reboot Equestria Girls dolls are already appearing in stores. This one was found at Toys'R'Us Maryland according to one of our readers. The price was also quite a surprise as she was only $10! Sunset was the only one available so far. Makes me wonder if it was an error that she was already available or perhaps not. If you go to Toys'R'Us soon and you spot one of these feel free to let us know!

Hasbro sure likes to make Pony plushies right? They just revealed their brand new Clip and Go Keychain Plush and now some new 5-inch plushies have appeared as well. This time, instead of spaghetti or fabric manes, they have real brushable hair like the Build-a-Bear plush and the newer Aurora ones. Available as expected will be the whole mane-six. The release date is yet unknown but like the other revealed merch I expect it to arrive at the end of this year/start of 2018.

Last week we asked you which of the recently announced brushables is on the top of your favorites list. With almost a perfect 50% of the votes Songbird Serenade won this contest! After a big gap she's followed by the new Fluttershy set and Rarity's Mirror Boutique. The bottom 2 still manged to get 9% and 7% of the votes: Pinkie Pie and Rarity, both with the spinning skirt accessory.

Great news for Tempest Shadow fans out there! This week detailed images of new figures of her have been released: The light-up solo version of her, and an awesome Guardians of Harmony statue together with Twilight Sparkle! At this time we're not aware of any prices or release dates for the figures, but seeing stock photos is usually a sign that a release is not too far away.

Russian Pony Website Spony.ru has posted some brand new images for the upcoming Equestria Girls Dolls. It's also great because now we're able to see the final look for these dolls. (since the past two images were kinda different) it also shows the release for some of these. At least Applejack, Pinkie Pie and Sunset Shimmer will all be sold separately.
No other info is known at the moment. The expected release date for these dolls is spring 2018 but I expect them to be available weeks earlier. Of course we'll keep you updated as well. So since we now know the final look for these dolls, what are your opinions about them? Feel free to let us know!

We're about a week away from Black Friday, but during this week there are already some great deals on My Little Pony toys on Amazon. We collected all the great deals that are available, and it's surprising to see that there's quite a lot of MLP The Movie merch on sale, as well as Christmas decoration. Check all listings below:
(Listed prices were recorded on the day of publishing and may differ when viewed on a later moment)

We're back with another store finds update! This week it's a rather short one, and most stuff has been found online, but it's still pretty exciting stuff!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

English: This giveaway is in Dutch, sorry English viewers! New international giveaways coming soon!
Nederlands: Speciaal voor My Little Pony de Film geven wij van MLP Merch een gratis Twilight Sparkle & Spike Friendship Duet set weg t.w.v. €39,99!

 We spotted some new brushables! This time we have the "Glitter Celebration" Brushables. This series will consist of two waves. The first one containing Princess Cadance and Princess Celestia, and the second wave will contain Princess Luna and Twilight Sparkle. These brushables are translucent with metallic-like glitter on their legs. In case of Cadance they are also tinted in different colors. Neat! It also looks like they are filled with liquid but they aren't, so you don't have to worry about them leaking.

Last week we asked you whether you collect and kind of My Little Pony cards or stickers. Overall the posts are pretty even. To cover the largest groups: 21% collects everything, 19% buys random packs occasionally, and 27% is not interested. Filling the gaps are some smaller groups: 4% collects only cards, 7% only stickers, 7% keeps their collection at a single pack and 14% might start their collection soon.

Ever want to pick up a new card game but not looking forward buying a lot of separate sets to compile a whole deck? Enterplay now has you covered! ToyWiz has now listed this value box for only $29.99 and what you get is absolutely massive. The following items are included:

We're back with another summary of what My Little Pony stuff is new in stores and online! This week we have some never before seen Mystery Stampers, the release of two blind bag waves, a 19" Pinkie Pie and much more!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

We've managed to find some new upcoming Brushables! And they are quite interesting as well.
The first ones are some new Fold-n-Go Inspired playsets which means you can store everything in the playset itself and carry it around. The first one is the Fluttershy Purse Pet Care and like the name suggest it's an animal clinic in a purse. The second one is the Rarity Mirror Boutique which I think also speaks for itself. Have the images and description below:

English: This review, giveaway and video is in Dutch, sorry English viewers! New international giveaways coming soon!
Nederlands: Speciaal voor My Little Pony de Film hebben we, naast een voorproefje van de film, ook nog een Twilight Sparkle & Spike Friendship Duet set toegestuurd gekregen! We konden het uiteraard niet laten liggen en zijn gelijk de doos open gaan maken en hebben onze eerste reacties gefilmd, die kun je nu hieronder terugkijken:

Last week we asked you whether you're excited for the latest addition to the ever expanding MLP blind bags collection: Wave 24. On the top of the list is a huge group (40%) that is very excited for the new set, and other large portions like either most characters (19%) or some of them (18%). Of the more negative votes the biggest group consists of people simply not collection blind bags (16%), leaving only a handful of people who have specific reasons not to like the blind bags.

It's time for our second Monday CCG Reveal post! Each week we compile all the revealed cards for the upcoming CCG Set: Seaquestria and beyond. All info regarding the (pre-)release and the set itself can be found in our first post.
For the past week it looks like we only got Friends Cards, but quite a lot though! For the first time we see Capper which most likely will be associated with white-colored/Rarity cards. We also get two Princess Skystar Cards, one Seapony one and a Hippogriff one and at last each of the mane six receives a Pony/Seapony Friend Card.

Are you looking for the ultimate seapony figure? Then look no further! The exclusive Glitter Pinkie Pie Seapony is finally available on Amazon and ships directly. The glitter-soaked Pinkie Pie stands 6 inches tall and comes with a light-up base to further accent the glitter on the pony. Her tail is made of fabric, she has a long brushable mane and comes with the 3D glass eyes seen on earlier seaponies too.
Also included is an equal glittery Gummy, which is about 2 inches.

We're back with another weekly store finds update! This week we see the release of the seapony collection set on Amazon, a surprising range of official My Little Pony glasses and the availability of the new Shining Friends.
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

Various new listings popped-up on Entertainment Earth, and among some duplicate sets there is a brand new Equestria Girls Rainbow Dash included! Aside from that this is the first time some of these figures are available for pre-order, so if you want to get these as soon as they're out, now is the chance.
None of the listings include images, but aside from the new Rainbow Dash images were already known.