We best know Kayou for their series of My Little Pony G4 trading cards of which several sets have been released, but earlier this year their expansion plans for other merch was presented. While not all merch was explained and shown in detail, two new "blind bag" merch products just became available Tmall.

Happy new year everyone! It's been quite a ride the past months, and we hope 2021 will be a healthy year for everyone. There has been a lot of negativity, but for us personally we've also had our share of positive and life-changing moments. Here on MLP Merch we're going to continue for another year of pony merch, and are wondering what's going to happen in May with the NY Toy Fair, which is normally the peak of new announcements.

Because the event is a couple of months later than the regular week in February, we wouldn't be surprised if Hasbro is going to host an online presentation around that time and give a sneak-peak of what we can expect in the Spring 2021. Especially when the new movie and generation is on the horizon!

 

A new set from the Smashin Fashion line has been spotted, and this time on Amazon.
This two-pack features DJ Pon-3 and Pinkie Pie who both come with multiple dresses and other accessories, . We'll now also have official descriptions for these sets as well and they state that they can be displayed on both 2 and 4 legs, so thats pretty cool in my opinion.

The set is listed for $19.99 and currently in stock as well. You can find the listing below as well as more images and the official description.
Thanks to SLPhotos for the heads up!

Hasbro has just released their brand toolkits for 2020 including the one for My Little Pony. Not much new items are actually shown but we do get a look at two new items. The Kiss my Unicorn Princess Celestia and the Unicorn Sparkle collection set featuring Dj Pon-3, Rarity, Starlight Glimmer, Trixie and Twilight Sparkle. What's interesting is how both of these don't feature brushable hair anymore but more show-accurate molded manes. Have all the official info below.

Entertainment Earth has listed a lot of new interesting items on their website. For example new Equestria Girls Fashion Squad figures combined with... Pony Life Molded Mane Ponies? That's right! Have all the information and new listings below.

Good morning everyone! A few days ago we posted about the third series of the Cutie Mark Crew figures being spotted already in the Philippines. From then on it was only a matter since the first online listings would appear. But now they have been listed on the website of the French Toy Store: King Jouet. I remember going to one of those stores a few years back. You can see it as the French Toys'R'Us Stores being very large shops.

Remember the Stack'ems? These were Tech4Kids' (now Basic Fun) take to rival Disney's Tsum Tsum stackable figures. Back in 2016 they were announced at the Toy Fair, only to be released a whole year later. This year they announced their second series of Stack'em figures, but got overshadowed by Hasbro's own stackable figures: the Cutie Mark Crew blind packs.
Despite that, Basic Fun has continued their promised line-up of Series 2 Stack'em figures, which can now be found at Walmart. There's a total of 12 figures to collect: Cheerilee, DJ Pon-3, Muffins/Derpy, Octavia, Princess Luna and Spike. All in both regular and clear versions.
Thanks to @mlp.collection for the photo!

At the first announcement, only two weeks ago, we've read tons of positive responses on the Cutie Mark Crew series that Hasbro will introduce this year. After a bit of digging we managed to get more information about the first set of blind bags that will be released alongside the 5-packs. And not just any bit of info, but the complete line-up for wave 1 + box design!
The Cutie Mark Crew blind bags line continues with the regular 24 characters per box, but this time you'll get either a pony, seapony or Equestria Girl. In all three categories the mane 6 is featured, but one is missing: a seapony Rarity is not included. This first wave, which is named 'Cafeteria Cuties', the totals come up at 12 ponies, 5 seaponies and 7 Equestria Girls.
Every character comes with a unique accessory and a 'home' in which they fit, and these can be stacked on top of each other to easily store and display your collection of Cutie Mark Crew figures.
Below we have the list of characters that will be included in the first wave, which is expected to be released in May of 2018. Also listed is the official description for this new line of blind bags.

The earlier waves from the Friendship is Magic Collection had a rather consequent release schedule, but with the later sets it has gotten rather random. We've already seen releases from the later Canterlot/Movie line, while some people were still waiting for the final sets from the previous series to be released.
Luckily the older set is not forgotten and the Single Story Packs from the Rarity series are now available on Amazon. The four figures are sold individually for $8.95 each and come with unique molds and accessories fitting the characters. Listings for all figures can be found below!
Thanks to SLPhotos for the heads-up!

New merch is going out at an incredible rate right now, both online and in stores. Today is no exception with the Amazon listings of the Wave 1 All About Brushables, which are now available in limited stock.
These regular sized brushables come with painted on still from the show that match the personality of the pony. We've already gotten some of them, and the look great!
Below are the available ponies in Wave 1 and their Amazon listings. But keep in mind that the current batch is quite limited in stock!

Only 8 days ago we first saw Wave 21 blind bags in stores, and in record time we've got images and names of all upcoming Wave 22 characters!
This next wave is a pretty close tie-in to the previous wave in that it's a mixture of Crystal ponies, Apple family members and some Rarity episode-related characters thrown in too. In contrast this wave does feature a bit more well-known characters like DJ Pon-3, Big McIntosh, Octavia and Starlight Glimmer. From the official mane 6 we only see Rainbow Dash in this series.

Chase figures can be identified by the same glitter-mane as in wave #21, which are Rainbow Dash, Thunderlane, Derpy/Muffins, Fluffy Clouds and Fire Streak.

Below we have a list of all characters names plus images of both the figures and their show counterparts.

It's been a while since our last store finds post, so we're very sorry if some of the news is a bit on the late side. However, not a lot of news came in so we have quite a short one, focusing on our own store finds and a few from the US. Enjoy!
If you happen to find brand new stuff in your local store, then feel free to write us a small message with photos.

They are perhaps one of the most anticipated singles today as during the Toy Fair we saw that this set will contain some interesting characters like Soarin' and Big Macintosh, but other fan favorites like Starlight Glimmer, Sweetie Drops and DJ Pon-3 will also join this line. The concept of these brushables is quite interesting as they contain the face of the character and a background that's familiar to them. These make up for quite some lively designs. For those who don't like the design that much, they are just like regular brushables on the other side including a normal cutie mark.

While I hope to get enough time for a new Fakie Quest post soon, this is one set of fakies that I wanted to get out in the open as soon as possible. Over on Taobao (and possibly eBay and AliExpress too) loads of listings for these fake Equestria Girls Minis are filling the search pages of the online marketplace. They look pretty accurate and cost next to nothing: listings go as low as $8.50 for 9 figures! Now these are only the Taobao prices, it's possible that once these hit eBay the prices will rise as well if people can't tell the difference.
To help everyone out we've made a quick reference to telling these and real EqG Minis apart. In the picture below we've marked some key elements different from the original ones:

Over at the 2017 New York Toy Fair we saw quite a few big and amazing sets for the Equestria Girls Minis, but only a handful of characters has been listed so far. Until today that is! As Amazon has just listed 4 of the bigger sets from the upcoming series, including images!
Hasbro has not officially named this new series yet, but we're calling it the Mall Collection for the time being. The new sets include a 6-pack of characters, a show-accurate Sunset Shimmer, the first release of Juniper Montage and the earlier announced Pinkie Pie's Sweet Snacks Café.
Below we have all images, listings and descriptions (if available) for the sets. No prices or release dates have been given, but we expect them around the summer.